|
|
Like this article? PLEASE +1 it! |  |
|
Lumpy Letters
Written by: Donald F. PooleyArticle Overview: If you're mailing a letter to someone you've never met, the prospect MUST be persuaded to open the envelope. In the last issue you learned some of the reasons he may not bother.
 |
Free Download - Banks Cant Sell By Donald F. Pooley |
Lumpy Letters
If you're mailing a letter to someone you've never met, the prospect MUST be persuaded to open the envelope. In the last issue you learned some of the reasons he may not bother.
So, how can you encourage him to open your envelope?
You don't want to go the Reader's Digest route, and promise "You May Already be a Prizewinner!" on its outside, or make it look like it's from the tax department, so what's to do?
Make it lumpy.
Include something in the envelope that makes a lump that can be felt outside. Nobody can resist opening an envelope that has a lump they can feel in it. So they'll open it.
But make the lump something relevant to your message.
Try a loony. (Non-Canadians: a 'loony' is our $1 coin).
Tape it to the top of your letter and refer to it like this:
"This is a tax-free dollar.
"You don't see many of them these days.
"I'd like to reveal to you how to get more of them.
"Please expect my phone call Monday morning to arrange a mutually convenient time and place for our meeting."
The sole purpose of the letter is to prepare him for a phone call, not to sell him anything.
And the sole purpose of the phone call is to arrange the date, time, and place of the meeting, not to sell something.
If you try to sell him anything, in the letter, or on the phone, you destroy your credibility.
You also destroy it if you don't phone when you promised.
Ditto, if you arrive late for your meeting. Better to phone and reschedule if you're running late.
When you phone, if his Secretary asks who you are, or why you want to speak to him, just say to her, "Im the guy who sent him money in the mail.". This usually gets him on the phone, as most people are eager to meet a stranger who, unasked, sends them money.
And, if they're business owners they could be intrigued by the originality of your approach, and may even be thinking of how to be used it in their own business.
There are other things you can use to make your letters lumpy. I just received a neat 2005 pocket planner from a firm who wants me to buy a bunch at $2.29 each to mail to my clients and centres-of-influence. Nice idea for Christmas maybe, instead of calendars.
But for someone you've never met, money beats everything! It grabs attention much better, and it's also cheaper than most promotional items.
Also, it automatically focuses on what you want to discuss: ---MONEY!
Want more commissions with less pain? Need more qualified prospects? Seeking high-earning referrals? Go to http://www.New-TIP.com now, where you'll get more fresh ideas like this.
How to Get Attention with Your Direct Marketing Mailers
A Sample Sales Letter that Works
Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!
Selling Power 26
How to write a killer business sales letter
Article Tags:
|
About the Author: Donald F. Pooley RSS for Donald's articles - Visit Donald's website  Click here to visit Donald's website   Life and Death Get In a Rut More Answers to a Plea Qualifying Leads When to Ask for Referrals |
Related Forum Posts
Re: How many nationalities are on the forum?
- Hi there,
It is amazing the languages have come into the posts. Now Jude was asked, how many languages she speaks. Please, come and tell us.
I speak English, German and French. German is my mother tongue. Some thirty years ago I spoke fluently French. Now English has taken that place and I can better understand French than speaking it.
English is now my daily used language. German in second place. However, I never grasped the German grammar very much. Why? The Swiss German Dialect is nothing to be compared with High German. At that time hardly anybody wrote the Dialect. Today it is the 'in thing' to write the dialect. (Letters, stories etc) But we have to be able to read High German, because every book, newspaper etc is in High German.
Finally, I guess there are a few more who can vote for their nationality.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
MLM Businesses: What Is The Deciding Factor In Your Success In MLM
The Office Bully
Important "Lessons Learned” For Leaders, According To Your Strategic Thinking Business Coach
Direct Sales Business Pursuit of Abundance
Never Give Up! The Power of Determination 
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.