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More Answers to a Plea

Written by: Donald F. Pooley

Article Overview: Our last issue gave my answer to this plea for help from a new agent, ”Please help me to understand what I need to know about basic life insurance”, and I asked for your answers. Here are a couple.

More Answers to a Plea

Our last issue gave my answer to this plea for help from a new agent, ”Please help me to understand what I need to know about basic life insurance”, and I asked for your answers. Here are a couple.
from Denis Beaulieu:
”When I started in this business in 1960 I talked to people about the importance of a continuing income after the death of the primary earner. This lead me to figure out the capital needed to provide that income.
“Then all I talked about was putting aside $X monthly now to get $Y monthly after the death of the primary earner. The sales clincher was usually the reward to the primary earner, if they lived to 65, because the products available at that time gave them a life income of $Z monthly---as can UL today.
“Find what is important to your prospect and provide it, with 'aroma and sizzle' in the simplest and most abbreviated way possible, attuned to his/her thinking processes.
”Providing you have the right attitude to life, and to your work, never forget it is hard work with empathy, honesty, and integrity that will guarantee your success in this business.” ---------
from Tim Fitzpatrick:
“Though I have had a license, my background is more as an actuary dealing with agents than an agent dealing with clients. The whole "sale" thing is magical to me. That said, an agent might be able to make use of this TIP.
“You buy collision insurance on your car because you would suffer financially if the car was damaged. You buy fire insurance on your home because you'd suffer financially if your house was damaged by fire. Your employer provides group insurance to pay you if you are disabled because both he and you would suffer financially if a disability prevented you from working. You save for your retirement because you would suffer financially if you lived too long.
“The purpose of any type of insurance is to protect you from suffering financially if a certain event occurs. The chance that you will die in the next year is low, but the financial consequences are high. If you did die, would your family or business suffer financially?
“I can show you how much cash they'd need today to replace your future income, allowing for inflation, your expected increases in income, and income tax. May I show you this?”

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Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Contact Information - Another idea would be to have an email form in place to accept "ticketed" inquires (if people are afraid of spammers seeing their email address). However, I hate how some sites try to persuade you out of sending an email by bombarding you with lists of "Frequently Asked Questions & Answers" as I find they're rarely helpful.
Top Banner Help - Hi guys! We've been trying to tackle an issue here in the forums to increase participation. We have many people visiting the forums but only a select few decide to register an account and start posting. Kevin and I came up with the idea to change the top banner to show how visitors can get "Answers" to their business questions. If you click on the link and you're not a member yet it leads you to the registration page. What do you think? Is there a better way we could go about this and get more new people registering?
Content Development Vs. Advertising - Hi, I don't need to throw out statistics to make the point that the world of advertising is changing. I am gathering sources to put together an article called "Content Development VS. Advertising" and was hoping to get feedback from business owners. Main Objective Of Article: Show business owners how developing content in 2010 is more cost effective and produces a higher ROI than advertising. Answers I would like from business owners & marketers: 1. What do you consider content? 2. If you had $10,000 to invest in marketing/promoting/advertising your company what would you do with it? 3. What companies do you buy from because they have excellent content? 4. How long would it take you to write 2 great articles a month? 5. Do you think you could produce a semi-professional video? look forward to your answers. Jeff
Re: Top Banner Help - [quote="Evan":372pg0lw]Hi guys! We've been trying to tackle an issue here in the forums to increase participation. We have many people visiting the forums but only a select few decide to register an account and start posting. Kevin and I came up with the idea to change the top banner to show how visitors can get "Answers" to their business questions. If you click on the link and you're not a member yet it leads you to the registration page. What do you think? Is there a better way we could go about this and get more new people registering?[/quote:372pg0lw] I struggled with this in a forum I used to moderate. I'd see all these visitors on the site and the high page views, but I knew each member that participated. Another issue was the number of people who would sign up and then never participate. Everyone has something to share - whether its answers or questions, so its sad that more people don't participate. Have you tried adding an incentive - like a freebie for people when they register? I register for many things that I wouldn't normally if I get something that I'm really interested in. Shri


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