My Success Story
My Success Story
For one thing, I've started to season as an agent. Not only has my income continued to grow but the hours I work have started to drastically decrease. Most of this I attribute to the organization I represent, and how it continues to market its services through me.
I haven't cold called for a number of months. Instead I find new clients is through a system somewhat similar to the one Ken Vargas described in a past TIP. I also find seminars are a great way to offer services in a non-threatening way.
Instead of cold calls I introduce myself to referrals with a well written letter, along with information about the organization I represent. Included is a personal brochure (soon to be a CD business card) and a website link. This is inserted into a plain envelope addressed in hand writing to the prospect.
Close to ten percent of the recipients call to schedule an appointment with me (and receive a free gift). Almost forty percent of the letter recipients eventually become clients of mine. Talk about a cost effective way of self-promotion!
Client newsletters are another low-cost means of important communication. I estimate that for each $1.00 spent on a newsletter (that I learned about through TIP called LIFE LETTER) I've generated over $3.00 in First Years Commissions. Thanks again to TIP for this client newsletter program.
Our business can provide a reasonable agent with a wonderful and fulfilling income. More importantly than that it has allowed me time to spend with my family.
James Dietrich, FIC in his 4th year in the business, still says he "enjoys it immensely". He lives in North Central Saskatchewan, with Angela, his wife of over 13 years, and their 3 boys. Email him at james.dietrich@lutheranlife.ca.
My Success Story - To learn more about this author, visit Donald F. Pooley's Website.
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About 18 months ago Don asked me to write in this space. I chose to write an article called "How I acquire clients". After connecting again with Don a short time ago, I thought I'd tell you how my business has changed and grown since.
For one thing, I've started to season as an agent. Not only has my income continued to grow but the hours I work have started to drastically decrease. Most of this I attribute to the organization I represent, and how it continues to market its services through me.
I haven't cold called for a number of months. Instead I find new clients is through a system somewhat similar to the one Ken Vargas described in a past TIP. I also find seminars are a great way to offer services in a non-threatening way.
Instead of cold calls I introduce myself to referrals with a well written letter, along with information about the organization I represent. Included is a personal brochure (soon to be a CD business card) and a website link. This is inserted into a plain envelope addressed in hand writing to the prospect.
Close to ten percent of the recipients call to schedule an appointment with me (and receive a free gift). Almost forty percent of the letter recipients eventually become clients of mine. Talk about a cost effective way of self-promotion!
Client newsletters are another low-cost means of important communication. I estimate that for each $1.00 spent on a newsletter (that I learned about through TIP called LIFE LETTER) I've generated over $3.00 in First Years Commissions. Thanks again to TIP for this client newsletter program.
Our business can provide a reasonable agent with a wonderful and fulfilling income. More importantly than that it has allowed me time to spend with my family.
James Dietrich, FIC in his 4th year in the business, still says he "enjoys it immensely". He lives in North Central Saskatchewan, with Angela, his wife of over 13 years, and their 3 boys. Email him at james.dietrich@lutheranlife.ca.
My Success Story - To learn more about this author, visit Donald F. Pooley's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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