Need A Niche
Need A Niche
You'd think most financial advisors would be eager to work with such prospects, but they're not.
Possibly it's because the needs of this niche are not like those of other prospects. For example, few of them need any life insurance, and those that do can't get it, or find it too costly. Nor can they add to their retirement plans.
So why are we neglecting this particular group? Could it be that we don't think we have anything to sell them?
Yet they constitute one of the most rapidly growing groups in the country, with lots of money!
Well worth thinking about.
This neglected niche is those over seventy. You may have realized that I was talking about seniors, but didn't guess that they'd be this ancient.
There's a lot of them. They have money. They probably need your services, and you wouldn't have much competition.
All you have to do now is decide if this is a niche you'd like to work in.
If so, how would you find out what they're looking for, and how you can help them to find it?
Forget product. Find out what most members of this niche want to do with their money. I doubt that they're looking for a quick buck, or long-term savings. In fact, few of them even buy green bananas!
How would you do this?
I'd make a list of questions as Nancy Roebke suggests in her lead article. I'd then follow the steps in her article, but use "over-70" instead of "CA", when asking for referrals.
My aim would be to research this market niche thoroughly to find out where my services could best fit in.
So? What are you waiting for?
Need A Niche - To learn more about this author, visit Donald F. Pooley's Website.
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How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you?
You'd think most financial advisors would be eager to work with such prospects, but they're not.
Possibly it's because the needs of this niche are not like those of other prospects. For example, few of them need any life insurance, and those that do can't get it, or find it too costly. Nor can they add to their retirement plans.
So why are we neglecting this particular group? Could it be that we don't think we have anything to sell them?
Yet they constitute one of the most rapidly growing groups in the country, with lots of money!
Well worth thinking about.
This neglected niche is those over seventy. You may have realized that I was talking about seniors, but didn't guess that they'd be this ancient.
There's a lot of them. They have money. They probably need your services, and you wouldn't have much competition.
All you have to do now is decide if this is a niche you'd like to work in.
If so, how would you find out what they're looking for, and how you can help them to find it?
Forget product. Find out what most members of this niche want to do with their money. I doubt that they're looking for a quick buck, or long-term savings. In fact, few of them even buy green bananas!
How would you do this?
I'd make a list of questions as Nancy Roebke suggests in her lead article. I'd then follow the steps in her article, but use "over-70" instead of "CA", when asking for referrals.
My aim would be to research this market niche thoroughly to find out where my services could best fit in.
So? What are you waiting for?
Need A Niche - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
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