How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you?
You'd think most financial advisors would be eager to work with such prospects, but they're not.
Possibly it's because the needs of this niche are not like those of other prospects. For example, few of them need any life insurance, and those that do can't get it, or find it too costly. Nor can they add to their retirement plans.
So why are we neglecting this particular group? Could it be that we don't think we have anything to sell them?
Yet they constitute one of the most rapidly growing groups in the country, with lots of money!
Well worth thinking about.
This neglected niche is those over seventy. You may have realized that I was talking about seniors, but didn't guess that they'd be this ancient.
There's a lot of them. They have money. They probably need your services, and you wouldn't have much competition.
All you have to do now is decide if this is a niche you'd like to work in.
If so, how would you find out what they're looking for, and how you can help them to find it?
Forget product. Find out what most members of this niche want to do with their money. I doubt that they're looking for a quick buck, or long-term savings. In fact, few of them even buy green bananas!
How would you do this?
I'd make a list of questions as Nancy Roebke suggests in her lead article. I'd then follow the steps in her article, but use "over-70" instead of "CA", when asking for referrals.
My aim would be to research this market niche thoroughly to find out where my services could best fit in.
So? What are you waiting for?
Need A Niche - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Need A Niche
|
| |
How'd you like a niche where most of its members are amiable, agreeable, affluent, accessible, and ready to chat with you?
|
|
Small Business StartUp Advice Why Picking the Right Market Niche is So Important
|
| |
If you broke your leg, would you go to a family doctor or an orthopedic surgeon? Well, your potential clients want niched experts as well. It's crucial to pick the niche that's best suited to your expertise.
|
|
What's Your Niche? Make It Easier To Find People Who Want Your Product Or Services
|
| |
Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone," you want to say, "This is great for you." This article details how to simply and clearly defi...
|
|
Declaring an Authentic Market Niche
|
| |
Find out why choosing your market niche will free you to be the biggest, most authentic, and most complete offer possible.
|
|
How to Pick a Profitable Niche for Your Small Business
|
| |
You need to be clear about where your expertise lies when you build your business. You need to pick a niche and pursue it. Here are some tips on picking the right niche.
|
|
|
Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
|
|
|
Donald F. Pooley's
Complete
List Of
Marketing
Articles
|
|
|
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
