Perception and Reality
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Free PDF Download Banks Cant Sell - By Donald F. Pooley |
Most of us think of Donald Trump as a successful realtor and all-round top-notch businessman.
So successful in fact, that he has a TV show built around his business acumen. He's even published a book about his skills in the business world, "How to Get Rich: h3 Deals from the Star of the Apprentice."
However, Trump Hotels & Casino Resorts, his publicly traded company just announced its impending bankruptcy, with Trump having to give up control of both the management of it, and also the associated use of his name to Credit Suisse First Boston, an investment bank.
This is the second bankruptcy of Trump Hotels since 1992.
Gregg Slotnick, a New York broker of commercial real estate, says, "Anyone who understands the real-estate business understands that he failed."
But, as "The Economist" magazine (from which this has been excerpted) says, "Anyone can tout the fact that they are a brilliant businessman if their businesses do brilliantly. It takes a true genius to do so, and do so convincingly, when the results say otherwise."
The message here is that perception is often more important than reality. An air of confidence can conceal your fears.
It's all in how you present yourself to your prospects and clients. Confident advisors create credibility.
Just ask Donald Trump.
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Free PDF Download Banks Cant Sell - By Donald F. Pooley |
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About the Author: Donald F. Pooley RSS for Donald's articles - Visit Donald's website Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/ Click here to visit Donald's website. Are You The Guy Who Implementing My Plans What Does Your E Address Tell People About You Be Specific Asking For the Money |
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