Most of us think of Donald Trump as a successful realtor and all-round top-notch businessman.
So successful in fact, that he has a TV show built around his business acumen. He's even published a book about his skills in the business world, "How to Get Rich: h3 Deals from the Star of the Apprentice."
However, Trump Hotels & Casino Resorts, his publicly traded company just announced its impending bankruptcy, with Trump having to give up control of both the management of it, and also the associated use of his name to Credit Suisse First Boston, an investment bank.
This is the second bankruptcy of Trump Hotels since 1992.
Gregg Slotnick, a New York broker of commercial real estate, says, "Anyone who understands the real-estate business understands that he failed."
But, as "The Economist" magazine (from which this has been excerpted) says, "Anyone can tout the fact that they are a brilliant businessman if their businesses do brilliantly. It takes a true genius to do so, and do so convincingly, when the results say otherwise."
The message here is that perception is often more important than reality. An air of confidence can conceal your fears.
It's all in how you present yourself to your prospects and clients. Confident advisors create credibility.
Just ask Donald Trump.
Perception and Reality - To learn more about this author, visit Donald F. Pooley's Website.
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One of the early casualties of the war with Iraq was the idea that perception is reality, or that perception shapes reality. This idea has been popular in a variety of circles.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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