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Perception and Reality

Written by: Donald F. Pooley

Article Overview: Most of us think of Donald Trump as a successful realtor and all-round top-notch businessman.

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Perception and Reality

Most of us think of Donald Trump as a successful realtor and all-round top-notch businessman.
So successful in fact, that he has a TV show built around his business acumen. He's even published a book about his skills in the business world, "How to Get Rich: h3 Deals from the Star of the Apprentice."
However, Trump Hotels & Casino Resorts, his publicly traded company just announced its impending bankruptcy, with Trump having to give up control of both the management of it, and also the associated use of his name to Credit Suisse First Boston, an investment bank.
This is the second bankruptcy of Trump Hotels since 1992.
Gregg Slotnick, a New York broker of commercial real estate, says, "Anyone who understands the real-estate business understands that he failed."
But, as "The Economist" magazine (from which this has been excerpted) says, "Anyone can tout the fact that they are a brilliant businessman if their businesses do brilliantly. It takes a true genius to do so, and do so convincingly, when the results say otherwise."
The message here is that perception is often more important than reality. An air of confidence can conceal your fears.
It's all in how you present yourself to your prospects and clients. Confident advisors create credibility.
Just ask Donald Trump.

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About the Author: Donald F. Pooley
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Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

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Related Forum Posts
Re: Create your own small business reality show Re: Create your own small business reality show - That's very true. I know I would work harder. But you're right....people like to see other people fail (sad to say) so I'm sure they'd watch it either way. Reality really keeps people interested. I think it's a way for some people to escape their own crazy lives for a while and/or a way to let them know they aren't the only one having a tough time.


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