Your business success depends on your ability to promote your services, your products, and yourself.
Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But that doesn't have to be you.
You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that'll help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and products every day.
Your selling job consists of two things: First, make people aware of your services/products, and second, make it easy for them to do business with you.
Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with the intent of creating value for the clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.
2. Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort rather than something that you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.
3. Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, how you use your voice, the things you talk about, and the firmness of you handshake. These reflect how well you think of yourself and how you want others to think of you.
4. Create the right telephone presence: A phone call may be the first contact you have with a potential customer. Create the same kind of atmosphere that you would in a face- to-face meeting. Listen carefully to what your prospective client says and really respond.
5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a simple P.S. at the bottom of a letter.
6. Show your customers that you appreciate them: Do things that help your clients. For example, record a "tip of the day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles and send them to clients and prospects with a hand- written "FYI" note and your business card.
Copyright 2005 Kinesis, Inc.
Wendy Maynard writes a marketing blog called Kinetic Ideas. Visit her site, www.wendy.kinesisinc.com Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: www.news.kinesisinc.com
Self Promotion Brings Business Success - To learn more about this author, visit Donald F. Pooley's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
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