Self Promotion Brings Business Success
Self Promotion Brings Business Success
Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But that doesn't have to be you.
You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that'll help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and products every day.
Your selling job consists of two things: First, make people aware of your services/products, and second, make it easy for them to do business with you.
Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with the intent of creating value for the clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.
2. Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort rather than something that you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.
3. Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, how you use your voice, the things you talk about, and the firmness of you handshake. These reflect how well you think of yourself and how you want others to think of you.
4. Create the right telephone presence: A phone call may be the first contact you have with a potential customer. Create the same kind of atmosphere that you would in a face- to-face meeting. Listen carefully to what your prospective client says and really respond.
5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a simple P.S. at the bottom of a letter.
6. Show your customers that you appreciate them: Do things that help your clients. For example, record a "tip of the day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles and send them to clients and prospects with a hand- written "FYI" note and your business card.
Copyright 2005 Kinesis, Inc.
Wendy Maynard writes a marketing blog called Kinetic Ideas. Visit her site, www.wendy.kinesisinc.com Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: www.news.kinesisinc.com
Self Promotion Brings Business Success - To learn more about this author, visit Donald F. Pooley's Website.
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Your business success depends on your ability to promote your services, your products, and yourself.
Fortunately, promotion is simple. I know...you hate selling. "But, I'm not a born salesperson," you say. "I don't want to hustle people." And, images of high-pressure, arm-twisting solicitors come to mind. But that doesn't have to be you.
You're not pushing your services/products onto others; people will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that'll help them remember you, and like you.
Self-promotion doesn't come easily to everyone. But, to grow your business, you must market your services and products every day.
Your selling job consists of two things: First, make people aware of your services/products, and second, make it easy for them to do business with you.
Here are some easy marketing tips:
1. Evaluate your promotional materials: Are they consistent? Do they appear professional, yet personal? Your promotional materials should put your customers first, and discuss ways that you can help them. Write with the intent of creating value for the clients you serve. Use a professional agency to design your marketing message and refine your corporate identity. Keep the style, fonts, and colors the same for your letters, brochures, and newsletters.
2. Persuade naturally: Develop a partnership with your customers. Approach each client's situation as a team effort rather than something that you are supplying. Don't rattle off your capabilities; instead, tell your prospect a story about how you helped another client.
3. Develop your personal presence: A winning image starts with how you look. Pay attention to your appearance, the way you make eye contact, how you use your voice, the things you talk about, and the firmness of you handshake. These reflect how well you think of yourself and how you want others to think of you.
4. Create the right telephone presence: A phone call may be the first contact you have with a potential customer. Create the same kind of atmosphere that you would in a face- to-face meeting. Listen carefully to what your prospective client says and really respond.
5. Handwrite a message in your correspondence: Include this personal touch whether it's a thank-you note or a simple P.S. at the bottom of a letter.
6. Show your customers that you appreciate them: Do things that help your clients. For example, record a "tip of the day" on your voice mail message, send clients two tickets to a special event with a note, photocopy interesting articles and send them to clients and prospects with a hand- written "FYI" note and your business card.
Copyright 2005 Kinesis, Inc.
Wendy Maynard writes a marketing blog called Kinetic Ideas. Visit her site, www.wendy.kinesisinc.com Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: www.news.kinesisinc.com
Self Promotion Brings Business Success - To learn more about this author, visit Donald F. Pooley's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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