Selling As It Should Be
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Selling As It Should Be
How would you like to increase your sales by 25% to 30%? EACH WEEK! Without abusing yourself or your clients!!
Len Foley's book describes simple little exercises to follow that have produced these results. He says his system has worked over and over again with hundreds of different sales professionals, and it will work for you.
I've read his ebook, and it bowled me over! This is not your traditional sales training program. It offers real insight into what's wrong with how we've been taught to sell. And how you can change your sales techniques to enjoy the whole process more, and make more sales.
"Most selling techniques are nothing more than sophisticated forms of subtle abuse." is how he starts out. "In this book, you get face-to-face with other people, and learn (once and for all)how to really sell!
"There's more to selling than having someone buy your product. Just because you have succeeded in making a transaction does not mean you made a sale.
"The first step in making a sale is to give your prospects the freedom to not make the transaction. You must have no interest in whether or not you make any transaction at all. The worst thing you can do for another person is to give them a choice, and then not give them the freedom to make that choice.
"We've been getting it all wrong. We've been taught that the transaction (the exchange of money for a product or service) is the same as making a sale, and nothing could be further from the truth.
"The most successful salesmen don't look like they're selling, they look like powerful, charismatic communicators, and that is what makes them attractive to so many people. "You can't make sales with products and services. You can only make sales with other people. Selling is making connections with other people.
"In order to make a sale you need to know two things:
1. You need to know what you're really selling.
2. You need to know to whom you're really selling."
These are just a few of the concepts in this ebook, which is far more than just a compilation of ideas. It is a whole new way of looking at what we do, and learning out how to do it better for both our clients and our self.
This system works. It's worked over and over again with hundreds of different sales professionals, and it will work for you. The first section of this ebook explains how and why this system works. Then you'll start having some fun with the exercises.
It's really a tutorial on how to sell in both the client's, and your own comfort zones.
The name of this ebook is "Sales Without the Sucker Punch!", and it's by Len Foley, who says, "there are only three things you need to make this program work:
1. An open mind when presented with unfamiliar, or new ideas.
2. The ability to follow directions that are as complicated as a recipe on a soup can.
3. The desire to make sales fun and effortless."
Click on 21st Century Sales to download the first 3 chapters (they're FREE!), to see for yourself.
Selling As It Should Be - To learn more about this author, visit Donald F. Pooley's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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