How would you like to increase your sales by 25% to 30%? EACH WEEK! Without abusing yourself or your clients!!
Len Foley's book describes simple little exercises to follow that have produced these results. He says his system has worked over and over again with hundreds of different sales professionals, and it will work for you.
I've read his ebook, and it bowled me over! This is not your traditional sales training program. It offers real insight into what's wrong with how we've been taught to sell. And how you can change your sales techniques to enjoy the whole process more, and make more sales.
"Most selling techniques are nothing more than sophisticated forms of subtle abuse." is how he starts out. "In this book, you get face-to-face with other people, and learn (once and for all)how to really sell!
"There's more to selling than having someone buy your product. Just because you have succeeded in making a transaction does not mean you made a sale.
"The first step in making a sale is to give your prospects the freedom to not make the transaction. You must have no interest in whether or not you make any transaction at all. The worst thing you can do for another person is to give them a choice, and then not give them the freedom to make that choice.
"We've been getting it all wrong. We've been taught that the transaction (the exchange of money for a product or service) is the same as making a sale, and nothing could be further from the truth.
"The most successful salesmen don't look like they're selling, they look like powerful, charismatic communicators, and that is what makes them attractive to so many people. "You can't make sales with products and services. You can only make sales with other people. Selling is making connections with other people.
"In order to make a sale you need to know two things:
1. You need to know what you're really selling.
2. You need to know to whom you're really selling."
These are just a few of the concepts in this ebook, which is far more than just a compilation of ideas. It is a whole new way of looking at what we do, and learning out how to do it better for both our clients and our self.
This system works. It's worked over and over again with hundreds of different sales professionals, and it will work for you. The first section of this ebook explains how and why this system works. Then you'll start having some fun with the exercises.
It's really a tutorial on how to sell in both the client's, and your own comfort zones.
The name of this ebook is "Sales Without the Sucker Punch!", and it's by Len Foley, who says, "there are only three things you need to make this program work:
1. An open mind when presented with unfamiliar, or new ideas.
2. The ability to follow directions that are as complicated as a recipe on a soup can.
3. The desire to make sales fun and effortless."
Click on 21st Century Sales to download the first 3 chapters (they're FREE!), to see for yourself.
Selling As It Should Be - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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