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The Aim of the Name The right name attracts business Does yours

Guest post by: Donald F. Pooley

Article Overview: Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.

The Aim of the Name The right name attracts business Does yours

Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers. So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address. STOP! Stop, and think. Don’t go with the first thing that hits you. Think about the aim of this endeavor. What are you trying to convey to those who will see or hear it? Joe Black, for example, has been selling life insurance for years, is now planning to incorporate, and needs a name for his new company. He likes the ring of Consolidated Advisors & Financial Associates Inc.---CAFAI for short. Whoa, Joe! What’s the aim of the name? Is it to impress people with a long, unwieldy, impersonal, remote-sounding phrase? Or is it to convey the same reliable, personal service that Joe Black is already known for? The answer is obvious, Joe. Incorporate under your own name. Joe Black, Inc. has the benefits of continuity, credibility, recognition, reliability, and stability---none of which attach to CAFAI. A speech is different. Speeches, and articles, need names that grab people. Unless you’re a famous person, or talking about a famous person, enterprise, or event, you need some other way to attract their attention. And all you’ve got to work with is the title. So look over what you’ve written, and write down all the different titles you can think of for your work. As you look at each of them over, ask yourself if you’d go to a talk with that title. If not, cross it out. Now try to shorten the ones that are left. The fewer words the better. Do any of them have a bit of mystery, or wit, or maybe an interesting play on words? Need some stimulus? Go to the library. Fiction. Mysteries. Look over the titles. Which ones stir you to pull them out, and scan a few pages? Why? Can you see anything in their titles that you might use in your speech or article title? A speech or article is a transitory thing, so needn’t take too much of your time. But you’ll be stuck with the name of your company for quite a while, so devote much more time to getting it right. Your website, and email address are in between. Not as temporary as a speech or article, but probably not as long- lived as your corporation. The aim of these names is to reinforce your company's image, and remind people of your business identity. So Joe Black's web site could be named joeblack.com, or, if he wanted something wittier, BlackInk.com, and his email address could be joe@blackink.com. Joe, like most of us, has other interests than his business. He’s a birdwatcher, and is planning an online newsletter and website for others with this hobby who already know him. A good name for his ezine could be Black Birds, and for his website www.blackbirds.com, then his e-address for it could be joe@blackbirds.com. Sometimes you can’t make such an apt connection. For example, when my ezine, which focuses on the marketing of financial services, was created it needed a name. I liked the acronym "TIP". But what could name I expand it into? Here’s a few that came to mind: * The Insurance Practitioner * The Intelligent Planner * The Insightful Provider * The Interested Ponderer * The Insurance Professional * The Incorporated Practice, etc. To say nothing of all the variations that can be rung by switching the adjectives around. See what I finally decided on at: http://www.eTIP.ca/

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Related Forum Posts
Quality Member - Hi there, I just like compliment my previous post, where I ommitted the 'Subject' title. Check it out. An additional question: What do you think attracts the members to this Forum? Kindest Regards Beat
The Legitmacy of MLM - Because of the low cost of entry and the high hopes of big income, MLM attracts many people from all walks of life. Anytime you have that big of a movement of course their are going to be bad apples. Unfortunately for the industry those bad apples have tarnished the reputation of the industry, making it that much more difficult to succeed. But like Takuya mentioned it's all about YOU INC. Over time people will see just how committed you are, and they will decide wether or not they want to be in business with you. Do your homework, and choose a great upline.
Re: Ideas For Business - Hi, I'm Lucy's partner for this project and I think I came up with an idea of how to attract people. Sure selling is one thing, but heres something that definitely attracts people and thats charity! Everywhere you look today, even in the subway their selling pizzas that cost much higher then what you could buy at the store, but mostly people buy them because they know their money would go to charity and that makes them feel good and makes them think that they have just made a difference. I still have not figured out the percentage but if we donate like 25% of the money earned to charity for example, more people would buy. Charity is used in business to help people out but as well as attract more customers to their business. I know this might sound like a stupid idea but hey you can never know for sure until you try your ideas. Thats what business is all about.
Trade secrets - Hi BizLoanz4u, I think I've only had a non-disclosure agreement with my web designer and I've never even felt the need to have one with my business coach when we were discussing my ideas. In fact, I knew that if he talked about my business with other people, it'd probably be in my best interests. When people talk about your idea, it helps provide free exposure and possibily even attracts others to get involved with your business. I believe that a person could probably have the most original idea, then write up the best business plan and even post it on the web or leave it on a college campus library table and the following would hold true: 1.) The idea or trade secret probably isn't original or a secret. 2.) The majority of people who stumble upon the "confidential" business plan would NOT act on it. 3.) The few who dare to take the risk and implement the idea would fail. 4.) And there's probably a better chance of winning the lottery or getting attacked by a shark or hit by lightning than for a person to find your idea/trade secret and turn it into a successful business.
Re: Blogging For Promotion - Bloging for promotion is I think easy way for promotion as it is easy to comment on blogs and so it attracts many people today.


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