You're introduced to someone on an elevator, and you know he or she could be a good lead. How do you introduce yourself?
Ditto, at a cocktail party, or other networking opportunity, where you introduce yourself to strangers. What do you say?
Well, after your name, what?
You've got 10 seconds to make a lasting impression. What do you want this potential prospect to remember about you?
“I sell life insurance” won't make them eager to know you. Even if you substitute “mutual funds”, or any other product or service, it's blah. It isn't the least bit intriguing.
What you really want is a short, non-threatening phrase that will distinguish you from all the other people they'll meet that day, and pique their interest. A phrase you may also want to include on your business card, to remind them.
Here are a few to stimulate your thinking: “Hi, I'm John Doe, I help widows preserve their dignity.” “Hi, I show grandparents how to help their grandchildren.” “Hi, I show seniors how to maintain their independence.”
These are not great. But they're a start --- guides, or benchmarks to measure your own 'elevator intro' against.
The Elevator Intro - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
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