In the testing of a new drug, or pain-killer, there are some in the control group, who didn't receive it, but who exhibit the same benefits as those who did.
This placebo effect drives drug companies crazy. After all, if the control group shows an improvement in 30% of those participating, while only 32% those who got the drug felt better, there's only a 2% benefit to taking it!
So, often they'll just give one side of the story in their ads, 32% immediate improvement, which is why some drug companies are now in trouble. They hid the placebo side.
We, on the other hand, can benefit from it.
For what the placebo effect confirms empirically is that our minds can influence our bodies.
Or, As a man thinketh in his heart, so is he.
Which is what Joe Vitale bases his suggestions on in his 5 steps that lead this issue.
And is why affirmations, and other self-motivations methods can help us achieve what we want to achieve.
It's not just pie-in-the-sky. There's scientific evidence that your mind can work miracles for you. That evidence is the placebo effect.
So use it!
The Placebo Effect - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
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