The Power of Word of Mouth

Positive word-of-mouth generates referrals, and referrals generate business. So word-of-mouth is free advertising---an important marketing tool that can contribute to your success.

What could be better than clients telling others how pleased they are with your services?

Word-of-mouth is also known as verbal testimonials--words of praise that literally come right out of the horse's mouth. It's a very powerful recommendation to actually hear someone tell about the virtues of a certain product or service, or the company behind this great find.

Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, include recommendations on your website. Having a Resources page on your website is a great way to let other people know of different things that you would recommend.

Word-of-mouth can also be a written testimonial, and benefit both the enterprise that gave you such great service and the recipient.

Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others appreciate their services.

The benefit to you is that each time you say something nice about their service, they may publicize your testimonial in their literature or on their website. And, they will usually include your name and your company. There you have it---your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.

Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word-of-mouth. But, what about the pitfalls of negative word-of-mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will never recommend you, and they will probably tell many people about their bad experience.

Providing exceptional service can have a positive effect on your business. But not providing what your customers deserve can bring down the curtain faster than you can blink.

Word-of-mouth is powerful, both positively and negatively. So we should always strive to gain positive referrals. It can have a tremendous impact on our success.

This is part of an article by Janice D. Byer, MVA, owner of "Docu-Type Administrative & Web Design Services". See the rest of it, and other articles at her site, or email her at jbyer@docutype.net

The Power of Word of Mouth - To learn more about this author, visit Donald F. Pooley's Website.

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