The Power of Word of Mouth
The Power of Word of Mouth
What could be better than clients telling others how pleased they are with your services?
Word-of-mouth is also known as verbal testimonials--words of praise that literally come right out of the horse's mouth. It's a very powerful recommendation to actually hear someone tell about the virtues of a certain product or service, or the company behind this great find.
Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, include recommendations on your website. Having a Resources page on your website is a great way to let other people know of different things that you would recommend.
Word-of-mouth can also be a written testimonial, and benefit both the enterprise that gave you such great service and the recipient.
Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others appreciate their services.
The benefit to you is that each time you say something nice about their service, they may publicize your testimonial in their literature or on their website. And, they will usually include your name and your company. There you have it---your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.
Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word-of-mouth. But, what about the pitfalls of negative word-of-mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will never recommend you, and they will probably tell many people about their bad experience.
Providing exceptional service can have a positive effect on your business. But not providing what your customers deserve can bring down the curtain faster than you can blink.
Word-of-mouth is powerful, both positively and negatively. So we should always strive to gain positive referrals. It can have a tremendous impact on our success.
This is part of an article by Janice D. Byer, MVA, owner of "Docu-Type Administrative & Web Design Services". See the rest of it, and other articles at her site, or email her at jbyer@docutype.net
The Power of Word of Mouth - To learn more about this author, visit Donald F. Pooley's Website.
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Positive word-of-mouth generates referrals, and referrals generate business. So word-of-mouth is free advertising---an important marketing tool that can contribute to your success.
What could be better than clients telling others how pleased they are with your services?
Word-of-mouth is also known as verbal testimonials--words of praise that literally come right out of the horse's mouth. It's a very powerful recommendation to actually hear someone tell about the virtues of a certain product or service, or the company behind this great find.
Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, include recommendations on your website. Having a Resources page on your website is a great way to let other people know of different things that you would recommend.
Word-of-mouth can also be a written testimonial, and benefit both the enterprise that gave you such great service and the recipient.
Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others appreciate their services.
The benefit to you is that each time you say something nice about their service, they may publicize your testimonial in their literature or on their website. And, they will usually include your name and your company. There you have it---your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.
Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word-of-mouth. But, what about the pitfalls of negative word-of-mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will never recommend you, and they will probably tell many people about their bad experience.
Providing exceptional service can have a positive effect on your business. But not providing what your customers deserve can bring down the curtain faster than you can blink.
Word-of-mouth is powerful, both positively and negatively. So we should always strive to gain positive referrals. It can have a tremendous impact on our success.
This is part of an article by Janice D. Byer, MVA, owner of "Docu-Type Administrative & Web Design Services". See the rest of it, and other articles at her site, or email her at jbyer@docutype.net
The Power of Word of Mouth - To learn more about this author, visit Donald F. Pooley's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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