Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

The Power of Word of Mouth

The Power of Word of Mouth

Positive word-of-mouth generates referrals, and referrals generate business. So word-of-mouth is free advertising---an important marketing tool that can contribute to your success.
What could be better than clients telling others how pleased they are with your services?
Word-of-mouth is also known as verbal testimonials--words of praise that literally come right out of the horse's mouth. It's a very powerful recommendation to actually hear someone tell about the virtues of a certain product or service, or the company behind this great find.
Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, include recommendations on your website. Having a Resources page on your website is a great way to let other people know of different things that you would recommend.
Word-of-mouth can also be a written testimonial, and benefit both the enterprise that gave you such great service and the recipient.
Many companies like to present testimonials for others to see. And, why shouldn't they? It's a great way to show people how much others appreciate their services.
The benefit to you is that each time you say something nice about their service, they may publicize your testimonial in their literature or on their website. And, they will usually include your name and your company. There you have it---your company's name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.
Now, let's flip the coin here for a moment. We've mentioned about the benefits of positive word-of-mouth. But, what about the pitfalls of negative word-of-mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will never recommend you, and they will probably tell many people about their bad experience.
Providing exceptional service can have a positive effect on your business. But not providing what your customers deserve can bring down the curtain faster than you can blink.
Word-of-mouth is powerful, both positively and negatively. So we should always strive to gain positive referrals. It can have a tremendous impact on our success.
This is part of an article by Janice D. Byer, MVA, owner of "Docu-Type Administrative & Web Design Services". See the rest of it, and other articles at her site, or email her at jbyer@docutype.net





The Power of Word of Mouth - To learn more about this author, visit Donald F. Pooley's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Donald F. Pooley
(Visit Donald's Website) Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Donald F. Pooley is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Donald F. Pooley's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!

More Donald F. Pooley
A Life Insurance Success Story
Cool Customer Clincher
Are You The Guy Who
Why Refer You
Are You Hit and Run
Implementing My Plans
Insurance Lead Strategies Testimonial
Dam Spam
Are You Neglecting Contact Cement
You Have To Write
Free Downloads


 
 
 


Evan Elite Authors
George Ludwig  
Anne Barr  
John Brennan  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Referral Networking Solution Icon Referral Networking Solution
Email Overload Advice Icon Email Overload Advice
Eneterprise Readiness Icon Eneterprise Readiness
Referral Strategies Icon Referral Strategies
Tax Splitting Example Icon Tax Splitting Example
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Business Plan Blog Posts for 2008
Top 50 Business Plans
Top Business Plan Blogs
 
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Neima Sintia Virgili Mabota Cidade de Maputo, Mozambique,
Neima Sintia Virgili Mabota
Cidade de Maputo, Mozambique
SEO For Africa

If I Were A Startup...
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
Erez Zevulunov, $150k to $504k in 2 years
Erez Zevulunov
$150k to $504k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Joyce Hall, Hallmark Cards
Joyce Hall
Hallmark Cards
Sean Diddy Combs, Bad Boy
Famous Entrepreneurs - Complete List

Entrepreneur Advice
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Is Franchising For Me
By Don Beezley
     You May be Ready to Sell—But is Your Business
By Don Beezley
     What is Discretionary Cash Flow
By Don Beezley

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information