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Guest post by: Donald F. Pooley Become an Author

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Author and speaker Tony Robbins teaches that we are each motivated both by pain and by pleasure. We change behaviors and attitudes as we utilize the pain and pleasure principles.
Here is how it works: One of the most successful American football coaches was Vince Lombardi. But he was not an easy coach to play for.
Player, Henry Jordan, chuckled about Lombardi, "He treats us all the same---like dogs." He went on to say, "I play for the love of the game, the love of the money, and the fear of Lombardi."
When he plays for the love of the game and the love of money he's motivated by pleasure. He thinks of the enjoyment he'll get when he's on the field and his financial success as a professional player.
He may even think of the personal recognition he receives as a professional player and the feelings of self-respect he achieves as he continues to succeed. The pleasure of these thoughts motivates him to play well.
He thinks of Lombardi's ire if he does less than his best, and is motivated by pain. Fear is emotional pain -- as real as any physical pain. He may think too of the pain of losing his position to another player or even of the embarrassment of a fumbled ball. All of these "pain thoughts" help him to rise to his best level of performance. We will go to great lengths to avoid pain, in whatever form we find it.
What do you need motivation to do? Is it something related to your job or school? Or something personal, such as a physical or emotional change? Or do you need more encouragement to develop a certain personality trait or to pursue a goal you have neglected far too long?
Utilize the principles of pain and pleasure. Think of the pain you will eventually feel (or even feel now!) as you fail to follow your heart's lead. Be creative. Then think of the pleasure you will experience as you do or become whatever it is you want for yourself.
Let these thoughts serve as the impetus to move out into the exciting new directions you have plotted for yourself.
Pain and pleasure are part of our daily lives. Use these feelings and you will find the push you need to give birth to your beautiful dreams!
Steve Goodier , Publisher@LifeSupportSystem.com, is a professional speaker, consultant, and author of numerous books. Visit his site for more information, or to sign up for his FREE newsletter of Life, Love and Laughter at

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