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The Top 5 Techniques 1980

Written by: Donald F. Pooley

Article Overview: Back in the early eighties I figured there must be other, less daunting ways to prospect than cold-canvassing, and asking friends for referrals.

The Top 5 Techniques 1980

Back in the early eighties I figured there must be other, less daunting ways to prospect than cold-canvassing, and asking friends for referrals.
Two issues of Howard Shenson's The Professional Consultant proved me right.
Both gave the results of surveys on practice-building techniques.
One showed the percentages of high earners and low earners using each technique. While the other gave their estimates of how effective each technique was in attracting and retaining clients.
I learned from the first survey that high earners use more techniques than low earners. While the second survey told me that some widely used techniques were not very effective.
Howard hadn't combined these two sets of results, so I did. By figuring out which were both effective, AND used by more top earners, I'd know the few to concentrate on.
Here they are, in order of merit:
1. Working the Contact/Referral Market
2. Publishing a Newsletter
3. Conducting Seminars/Teaching Classes
4. Writing Articles for Newspapers, Magazines, Books
5. Speeches, Talks to Civic, Trade, and Select Audiences
Each will be addressed at length in future issues. But, just from this taste, some things are immediately evident.
Some techniques are easier than others. For example, you don't have to write your own newsletter---you can buy it. And some techniques take less time than others. Writing an article takes less time than giving a speech, because a speech must also be written.
But there are ways to tame the time problem, and ideas to enhance effectiveness. As you'll see in future TIPs.
Will the same 5 hold top places in our current survey?
Thanks to new communication methods we have more techniques than twenty years ago. And OUR survey focuses on Canadian financial service providers, while Shenson's top 5 came from U.S. professional consultants.
And here's a guest article on one of these top 5........

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Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Ripping off minors - Hi Kevin, Yes, he took the deal. In his own words: [quote:1dyappif]I thought and grabbed the fiver he put in my face. I needed some weekend spending money. Five dollars was a lot to a poor kid in 1980. It was snack’s galore that night. I opened my new Tuff Stuff‘s Collectors Monthly and saw an ad showing a huge photo of a T-206 Honus Wagner with the headlines ‘$317,250, a new record for a graded poor condition Honus. If I only knew then about cards what I know now. I was, and still am, heartbroken when I found out a few months later what I lost at the Bulls games those nights. But I was just a 16-year-old school boy looking for some weekend spending money.[/quote:1dyappif]
Re: Bad SEO techniques? - [quote="Alan Mater":3gnk0yja][quote="WebBizIdeas.com":3gnk0yja]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:3gnk0yja] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?[/quote:3gnk0yja] Session ID shows up in the URL only if the method of the submitted form is GET, i.e., <form method="get"...>. If you can arrange for the form method to be POST, this particular problem does not arise. Data-transmission paths to the host differ between GET and POST. The latter, as well as being somewhat more secure, completely sidesteps the issue of fake URLs and SE confusion.


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