Three Ezine Alternatives
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Free Download - How To Make Your Own Ezine By Donald F. Pooley |
During my free ezine publishing tele-classes I offer every month, I always get a few people who say to me, "You know, publishing an ezine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an ezine."
If this is your case, you may want to consider one of these ezine alternatives. These can still help you achieve your goal of establishing credibility, staying in touch with your prospects, and capturing your website visitors.
For the first two alternatives, you'll need an email autoresponder. This is like a fax-on-demand system that sends out emails automatically when others request them.
The great thing about autoresponders is that you can preset the timing of a series ahead of time. For example, you can schedule message 1 to go out immediately once a person signs up for the list. Message 2 could follow two weeks later. Message 3 would follow two weeks after that. Get the idea?
ALTERNATIVE 1: The "Evergreen" Newsletter
If you don't foresee yourself writing fresh new content each week or month that you publish, why not make your newsletter "evergreen"?
This means that you write all your content ahead of time, and none of it can be time-sensitive. That is, it should be just as relevant today as it would be a year from now.
Evergreen e-zines are brilliant and easy to do. Here's how it works: Suppose you want to publish a short tip every two weeks. That means you'd have to write 26 issues for a year. Once you had this content written, you'd just set up the messages on your autoresponder and tell it when you want them sent out. (For this example, it would be day 1, day 14, day 28, etc. Each reader would get a message every 2 weeks.)
Internet marketing expert James Maduk does this. He offers an evergreen e-zine called "52 Secrets My Mom Never Told Me About Internet Marketing." When you sign up, you get one secret a week, which adds up to a whole year. Very effective! (You can see what I mean and sign up at www.JamesMaduk.com) I signed up about 10 weeks ago, so I'm on secret 10. But if you sign up today, you'll start on secret 1. See how easy it is?
(c) 2003 Alexandria K. Brown
(To be continued in the next issue of TIP)
Alexandria K. Brown, "The Ezine Queen," (tm) is author of the award-winning manual, Boost Business With Your Own Ezine. To learn more about her book, and sign up for more FREE tips like these visit her site .
Three Ezine Alternatives - To learn more about this author, visit Donald F. Pooley's Website.
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