The previous issue quoted from the book, Getting Business to Come to You . Here are " Three Referral Strategies " from the same book:
* Get clients and customers to refer others to you,
* Network through your clients' networks, and
* Use letters of reference and endorsements.
It details each of these strategies (6 pages on the first, one alone), so to find out more, borrow the book or buy it.
It also offer these " Three Referral Taboos ":
* Never focus on your need for business,
* Never dump lots of promotional material on referrors, and
* Never speak poorly of a competitor or client.
Three Referral Strategies - To learn more about this author, visit Donald F. Pooley's Website.
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The previous issue quoted from the book, Getting Business to Come to You . Here are " Three Referral Strategies " from the same book:
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This list is in my ‘How to Get Referrals’ file, and I have no idea of its source. I must have saved it because it’s a good reminder of things we should be doing all the time to keep referrals flowing to us.
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If you don't have a systematic approach for obtaining referrals, you're missing out on a obtaining predictable responses with less stress, time and effort.
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A Simple But Deadly Effective Referral Strategy that Has Created a 40 Million Business
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Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million using little to no paid advertising?
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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