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Three Referral Strategies

Written by: Donald F. Pooley

Article Overview: The previous issue quoted from the book, Getting Business to Come to You . Here are " Three Referral Strategies " from the same book:

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Three Referral Strategies

The previous issue quoted from the book, Getting Business to Come to You . Here are " Three Referral Strategies " from the same book:
* Get clients and customers to refer others to you,
* Network through your clients' networks, and
* Use letters of reference and endorsements.
It details each of these strategies (6 pages on the first, one alone), so to find out more, borrow the book or buy it.
It also offer these " Three Referral Taboos ":
* Never focus on your need for business,
* Never dump lots of promotional material on referrors, and
* Never speak poorly of a competitor or client.

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About the Author: Donald F. Pooley
RSS for Donald's articles - Visit Donald's website

Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Click here to visit Donald's website
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Related Forum Posts
Re: Win Prizes - The Triple Crown Contest! Re: Win Prizes - The Triple Crown Contest! - Hi GT - if you log into your author account you'll see Referral Program as one of the options on the left side. If you click on that you'll get the link that will tie people to your account.
Re: FREE Toronto Referral Workshop Re: FREE Toronto Referral Workshop - Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!
Picking a corporate lawyer Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: FREE Toronto Referral Workshop Re: FREE Toronto Referral Workshop - Hi there, Indeed, I have never heard of a Referral Seminar. What a good idea. I guess being offered for free, there must have been a great deal of people attending. It is another way of saying: Do you want to increase your customers. Come along and we help and teach you. It has been said, that even in downturn of business confidence and consumer's caution, business will not come to a grinding halt. Please Andy, can you let us h ave these 14 ways of getting referrals. Thanks.
Re: Books for Business Owners Re: Books for Business Owners - Hi DougSchadle, Thanks for sharing your favorite business book with us! A good book I'm reading now is "Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed" by Brian Tracy as it was a birthday gift from a friend. Tracy's book is helpful in identifying what's important in your life and then setting an action plan to achieve it.


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