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USE REVERSE REFERRALS

Written by: Donald F. Pooley

Article Overview: Often you have highly-coveted prospects that you would love to soften up before contacting. Comb your customer base and ask them if they know the prospects, and if if they could help you.

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USE REVERSE REFERRALS

Use Reverse Referrals http://www.jackfries.com/
Often you have highly-coveted prospects that you would love to soften up before contacting. Comb your customer base and ask them if they know the prospects, and if if they could help you.
For example, "By the way, I've identified several members of your association as people we could likely help in much the same way we helped you."
"Do you happen to know Joe Jones at Jones Electric, or Mark Short at ABC Electric?"

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About the Author: Donald F. Pooley
RSS for Donald's articles - Visit Donald's website

Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Click here to visit Donald's website Dashed Line

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