People want you to do what you say you will do, when you say you will do it.
They will reward you if you go one step further, and deliver more than what they expect sooner than when they expect it.
Auto repair people still haven't learned this truism.
When they say your car will be ready at noon, and it isn't, you feel miffed. But if they'd said your car would be ready at noon and it was ready at eleven, one hour sooner, you'd be delighted!
And if, instead of giving you your car back with grease on the steering wheel from the mechanic's work, they washed your car and gave it back to you not only early but CLEAN, you'd feel like doing business with them again.
The point: Not only do exactly what you say you will do, but do it better than you promise.
Do so and you'll increase your sales.
Dr. Joe Vitale, President of Hypnotic Marketing, Inc., his Internet marketing firm, is the author of the international best-seller, "The Greatest Money-Making Secret in History!", the best-selling ebook "Hypnotic Writing", the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing", plus numerous other works.
What People Want - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
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Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
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