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What Your Ezine Will Cost

Written by: Donald F. Pooley

Article Overview: Asking you about how to handle TIP's unanticipated expenses made some of you wonder what costs to expect if they started their own email newsletter for clients, and prospects. Don't use TIP's expenses as a benchmark.

What Your Ezine Will Cost

Asking you about how to handle TIP's unanticipated expenses made some of you wonder what costs to expect if they started their own email newsletter for clients, and prospects.
Don't use TIP's expenses as a benchmark.
TIP has a website, which you don't really need for your ezine, so you can avoid its design costs, and the annual costs for hosting, and registration of the site.
TIP has almost 1,000 subscribers, so I purchased a bulk email program to send out each issue. Unless you have as many that you want to send your newsletter to, you won't need it.
If you don't use surveys, you won't need an autoresponder.
(Automating the survey process, subscribing, unsubscribing, etc., a software programmer says will cost about $1,000.)
When I started TIP, it cost me nothing but my time. And you can save you a lot of that by using TIP as a template, and as a source of some of the material for your own zine.
So, have fun with it!

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