Asking you about how to handle TIP's unanticipated expenses made some of you wonder what costs to expect if they started their own email newsletter for clients, and prospects.
Don't use TIP's expenses as a benchmark.
TIP has a website, which you don't really need for your ezine, so you can avoid its design costs, and the annual costs for hosting, and registration of the site.
TIP has almost 1,000 subscribers, so I purchased a bulk email program to send out each issue. Unless you have as many that you want to send your newsletter to, you won't need it.
If you don't use surveys, you won't need an autoresponder.
(Automating the survey process, subscribing, unsubscribing, etc., a software programmer says will cost about $1,000.)
When I started TIP, it cost me nothing but my time. And you can save you a lot of that by using TIP as a template, and as a source of some of the material for your own zine.
So, have fun with it!
What Your Ezine Will Cost - To learn more about this author, visit Donald F. Pooley's Website.
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Asking you about how to handle TIP's unanticipated expenses made some of you wonder what costs to expect if they started their own email newsletter for clients, and prospects.
Don't use TIP's expenses as a bench...
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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