Whats Wrong With This Ad
Whats Wrong With This Ad
“The Canadian
Banking System is
the Best in the World.”
Below that in much smaller letters it said:
“So, tell me again why
I deserve the best mortgage rate?”
There’s more to the ad, of course, a maple leaf, a smiling young lady, the firm’s logo and phone number, with reasons why you should place your mortgage with it.
But, if you know anything about marketing at all there’s enough here to make you feel that something’s amiss.
What?
Figure it out for yourself before looking for the answer, farther down this issue.
Whats Wrong With This Ad - To learn more about this author, visit Donald F. Pooley's Website.
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Stuck on the cover of my new phone book was a 3 by 5 ad. In the top red half, it stated in large white lettering:
“The Canadian
Banking System is
the Best in the World.”
Below that in much smaller letters it said:
“So, tell me again why
I deserve the best mortgage rate?”
There’s more to the ad, of course, a maple leaf, a smiling young lady, the firm’s logo and phone number, with reasons why you should place your mortgage with it.
But, if you know anything about marketing at all there’s enough here to make you feel that something’s amiss.
What?
Figure it out for yourself before looking for the answer, farther down this issue.
Whats Wrong With This Ad - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
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