Stuck on the cover of my new phone book was a 3 by 5 ad. In the top red half, it stated in large white lettering:
“The Canadian
Banking System is
the Best in the World.”
Below that in much smaller letters it said:
“So, tell me again why
I deserve the best mortgage rate?”
There’s more to the ad, of course, a maple leaf, a smiling young lady, the firm’s logo and phone number, with reasons why you should place your mortgage with it.
But, if you know anything about marketing at all there’s enough here to make you feel that something’s amiss.
What?
Figure it out for yourself before looking for the answer, farther down this issue.
Whats Wrong With This Ad - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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