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Whats Wrong With This Ad

Written by: Donald F. Pooley

Article Overview: Stuck on the cover of my new phone book was a 3 by 5 ad. In the top red half, it stated in large white lettering:

Whats Wrong With This Ad

Stuck on the cover of my new phone book was a 3 by 5 ad. In the top red half, it stated in large white lettering:
“The Canadian
Banking System is
the Best in the World.”
Below that in much smaller letters it said:
“So, tell me again why
I deserve the best mortgage rate?”
There’s more to the ad, of course, a maple leaf, a smiling young lady, the firm’s logo and phone number, with reasons why you should place your mortgage with it.
But, if you know anything about marketing at all there’s enough here to make you feel that something’s amiss.
What?
Figure it out for yourself before looking for the answer, farther down this issue.

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