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Where to Focus Your Newsletter

Guest post by: Donald F. Pooley

Article Overview: Focus your newsletter on building your reputation.

Where to Focus Your Newsletter

Focus your newsletter on building your reputation.
People buy from people they know and trust. Your newsletter must convey enough of yourself so its readers feel a kinship with you and trust your opinions. How do you accomplish this?
Here are some keys:
Write at least one article yourself for each issue. It shows readers that you have solid and profitable opinions about the subject of your newsletter. Even if you are not an expert, they'll begin to trust your views as "one who's been there."
Make sure your newsletter has a consistent focus. If your subscribers are expecting dog grooming tips, don't send them information about starting a home-based business. Your news- letter should fit into a single theme.
Do it professionally. Every newsletter, no matter how professional, occasionally has a gaff. That'll happen. But when a newsletter has mistakes every week, I begin to doubt that they really know what they are doing.
Don't share every struggle and failure. This is a judgment call, but it is an important one. If you never share your struggles, people will not see you as "real", if you share every struggle, people will see you as unprofessional.
Anon
p.s. I found this in my files, but don't know who wrote it.
“Newsletters” (email and printed) were in the top half of techniques you wanted to know more about.

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