Where to Focus Your Newsletter
Where to Focus Your Newsletter
People buy from people they know and trust. Your newsletter must convey enough of yourself so its readers feel a kinship with you and trust your opinions. How do you accomplish this?
Here are some keys:
Write at least one article yourself for each issue. It shows readers that you have solid and profitable opinions about the subject of your newsletter. Even if you are not an expert, they'll begin to trust your views as "one who's been there."
Make sure your newsletter has a consistent focus. If your subscribers are expecting dog grooming tips, don't send them information about starting a home-based business. Your news- letter should fit into a single theme.
Do it professionally. Every newsletter, no matter how professional, occasionally has a gaff. That'll happen. But when a newsletter has mistakes every week, I begin to doubt that they really know what they are doing.
Don't share every struggle and failure. This is a judgment call, but it is an important one. If you never share your struggles, people will not see you as "real", if you share every struggle, people will see you as unprofessional.
Anon
p.s. I found this in my files, but don't know who wrote it.
“Newsletters” (email and printed) were in the top half of techniques you wanted to know more about.
Where to Focus Your Newsletter - To learn more about this author, visit Donald F. Pooley's Website.
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Focus your newsletter on building your reputation.
People buy from people they know and trust. Your newsletter must convey enough of yourself so its readers feel a kinship with you and trust your opinions. How do you accomplish this?
Here are some keys:
Write at least one article yourself for each issue. It shows readers that you have solid and profitable opinions about the subject of your newsletter. Even if you are not an expert, they'll begin to trust your views as "one who's been there."
Make sure your newsletter has a consistent focus. If your subscribers are expecting dog grooming tips, don't send them information about starting a home-based business. Your news- letter should fit into a single theme.
Do it professionally. Every newsletter, no matter how professional, occasionally has a gaff. That'll happen. But when a newsletter has mistakes every week, I begin to doubt that they really know what they are doing.
Don't share every struggle and failure. This is a judgment call, but it is an important one. If you never share your struggles, people will not see you as "real", if you share every struggle, people will see you as unprofessional.
Anon
p.s. I found this in my files, but don't know who wrote it.
“Newsletters” (email and printed) were in the top half of techniques you wanted to know more about.
Where to Focus Your Newsletter - To learn more about this author, visit Donald F. Pooley's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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