Which Strategies Pay Most
Which Strategies Pay Most
Marketing Technique Earns over Earns under
$110,000 $55,000
* Cold personal calls 14.4% 70.7%
* Cold mailings 20.8% 71.3%
* Offer of free diagnosis 19.8% 58.1%
* Promotion to referrals 71.6% 22.9%
* Lectures/seminars 40.1% 9.6%
* Articles, newsletters 37.6% 8.3%
Are your marketing methods keeping you in the low-earning column?
And if so, what can you do to increase your income?
Which Strategies Pay Most - To learn more about this author, visit Donald F. Pooley's Website.
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Here's the result of a 1991 survey of consultants' incomes relative to their marketing methods.
Marketing Technique Earns over Earns under
$110,000 $55,000
* Cold personal calls 14.4% 70.7%
* Cold mailings 20.8% 71.3%
* Offer of free diagnosis 19.8% 58.1%
* Promotion to referrals 71.6% 22.9%
* Lectures/seminars 40.1% 9.6%
* Articles, newsletters 37.6% 8.3%
Are your marketing methods keeping you in the low-earning column?
And if so, what can you do to increase your income?
Which Strategies Pay Most - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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