Here's the result of a 1991 survey of consultants' incomes relative to their marketing methods.
Marketing Technique Earns over Earns under
$110,000 $55,000
* Cold personal calls 14.4% 70.7%
* Cold mailings 20.8% 71.3%
* Offer of free diagnosis 19.8% 58.1%
* Promotion to referrals 71.6% 22.9%
* Lectures/seminars 40.1% 9.6%
* Articles, newsletters 37.6% 8.3%
Are your marketing methods keeping you in the low-earning column?
And if so, what can you do to increase your income?
Which Strategies Pay Most - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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