---

Guest post by: Donald F. Pooley Become an Author

Tweet

---

---

To find out, look at the first list below. Then compare it with the techniques used by low earners, in the second list.
You’ll see that though "Cold calling" is third from the end for high earners, it's third from the top for low earners.
The top two tools are the same in both Usage lists. As they were in the Effectiveness lists, which one would expect.
High earners then have "Printed newsletter" and "Seminars", and "Website" in the next 3 spots, which, though they don't closely match the Effectiveness ratings, do make sense.
But why do 55% use "Directory listings" when they rate them as ineffective? Is it because they're easy to use, and are often included in their membership of some associations?
And the fact that 53% of high earners use "Cold e-mailing" is not rational, considering that it's so ineffective, and is construed as 'spamming' in some circles. So why do it?
Maybe because we often use ineffective tools if we’re lazy, or they're handy, such as using a dime as a screwdriver.
How can we use this knowledge? When Usage and Effectiveness ratings of any technique are both in the upper half of high earners' lists, one confirms the other, it is worth using.
But when they contradict each other, we have to ask why, and wonder if there is some way to combine the data to make this information more useful.
That's what we'll attempt in the next issue of TIP.
Here's the first list, showing the percentages of the 49 HIGH earners (over $100,000/yr.)using each of 15 ways to attract, and retain clients, sorted from the most to least used:
1. Referrals from clients, and non-clients...............100
2. Contacting clients by phone, or in person.............86
3. Printed newsletter, mailed or hand-delivered....... 73
4. Seminars, teaching classes.................................. 67
5. Website focussing on you, and your business.... 57
6. Directory listings................................................... 55
7. Cold e-mailing, faxing, mailing brochures, etc...... 53
8. Speeches, talks to civic, trade, etc. audiences.....53
9. E-newsletter, faxed, emailed, or on website.........51
10. Participation in organizations involving clients...... 51
11. Writing articles for papers, magazines, books..... 49
12. Advertising in newspapers, magazines............... 43
13. Cold calling, by phone, or in person...................... 41
14. . Professional public relations............................... 37
15. Working with the media........................................ 33
And here's what the 45 LOW earners(under $100,000/yr.) use:
1. Referrals from clients, and non-clients....................100
2. Contacting clients by phone, or in person................ 89
3. Cold calling, by phone, or in person......................... 73
4. Participation in organizations composed of clients.. 62
5. Seminars, teaching classes..................................... 60
6. Cold e-mailing, faxing, mailing brochures, etc.......... 53
7. Advertising in newspapers, magazines................... 49
8. Printed newsletter, mailed or hand-delivered........... 49
9. Directory listings....................................................... 38
10. Speeches, talks to civic, trade, etc. audiences........ 38
11. E-newsletter, faxed, e-mailed, or on website.......... 33
12. Professional public relations.................................... 24
13. Writing articles for papers, magazines, books........ 24
14. Website focussing on you, and your business....... 22
15. Working with the media........................................... 22

Related Articles

  Why Advertise
  The Top 5 Techniques 1980
  The Fives of Fives
  Which Techniques are Tops
  How Do High Earners Prospect
  PHILANTHROPY
  A High Earners Favourite
  The Truth About MLM Multi-Level Marketing!- FINALLY EXPOSED!
  What Your Top Earning Upline Will Never Tell You
  Home Job Opportunities In Canada Versus Opportunities In USA
  Best Home Businesses for Professional Women and the Skepticism That Follows
  Five Rules For Success In Your Internet Marketing Business Opportunity
  Receiving and Giving - how much is enough?
  The Shocking Truth about Super Co-Contributions
  #1 Reason for Network Marketing Success - Part Two
  Internet Marketing Made Easy With the Top Five Frequently Asked Questions Answered
  #1 Reason for Network Marketing Success - Part One
  Produce A Large Home Based Business Income Without Trying!
  Online Home Business - How To Find A Good Opportunity And Make A lot Of Money Fast
  How to Spend More Time with Your Family

Related Forum Posts

Re: How many nationalities are on the forum?
Re: Can someone explain Search engine optimization to me?
Re: Bad SEO techniques?
Re: FILL IN THE BLANK: One thing I did to grow my business today
Re: Bad SEO techniques?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

A SIMPLE Explanation Of How Computers Work

Why People Don’t Believe Advertising

How To Make People Want To Buy Your Product

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.