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Who Do We Appreciate

Written by: Donald F. Pooley

Article Overview: Too often, in the rush of business, the simple "thank you" is forgotten, or becomes so routine that it is perceived as insincere.

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Who Do We Appreciate

Too often, in the rush of business, the simple "thank you" is forgotten, or becomes so routine that it is perceived as insincere.
Think for a moment about your last experience at a fast-food outlet. The clerk probably said, in one breath, something like "thank-you-next-please." Did that really make you feel like coming back or recommending the place to a friend? And how were you thanked for your last car purchase?
Whenever I do business with a new prospect or a new business client, I take a few moments to write a personal 'thank you' note. A former manager used to send 'thank you' form letters to my new clients, and I had several complaints about them. I got him to stop the very next day.
I buy blank greeting cards. In my own handwriting (okay, printing, because my writing sucks) I write something like "Thank you for letting me be of service to you for your life insurance planning." Nothing else. No business cards, no brochures, no newsletters, nothing. I've actually had people call me to thank me for their thank you cards.
By sending a personal thank you note, I strengthen the relationship with my clients and definitely make myself more referable. And when I get a referral, I send a thank you card to the referrer as well.
Greg Bowen, President of Bowen Financial Inc., has been protecting the lifestyles of middle-income Albertans since 1978. Greg also publishes a newsletter for life underwriters to mail or email to their clients, and prospects. To learn how it can help you boost business click: Life Letter.

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About the Author: Donald F. Pooley
RSS for Donald's articles - Visit Donald's website

Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Click here to visit Donald's website Dashed Line

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