Too often, in the rush of business, the simple "thank you" is forgotten, or becomes so routine that it is perceived as insincere.
Think for a moment about your last experience at a fast-food outlet. The clerk probably said, in one breath, something like "thank-you-next-please." Did that really make you feel like coming back or recommending the place to a friend? And how were you thanked for your last car purchase?
Whenever I do business with a new prospect or a new business client, I take a few moments to write a personal 'thank you' note. A former manager used to send 'thank you' form letters to my new clients, and I had several complaints about them. I got him to stop the very next day.
I buy blank greeting cards. In my own handwriting (okay, printing, because my writing sucks) I write something like "Thank you for letting me be of service to you for your life insurance planning." Nothing else. No business cards, no brochures, no newsletters, nothing. I've actually had people call me to thank me for their thank you cards.
By sending a personal thank you note, I strengthen the relationship with my clients and definitely make myself more referable. And when I get a referral, I send a thank you card to the referrer as well.
Greg Bowen, President of Bowen Financial Inc., has been protecting the lifestyles of middle-income Albertans since 1978. Greg also publishes a newsletter for life underwriters to mail or email to their clients, and prospects. To learn how it can help you boost business click: Life Letter.
Who Do We Appreciate - To learn more about this author, visit Donald F. Pooley's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
