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Why Advertise
Written by: Donald F. PooleyArticle Overview: Advertising in newspapers and magazines; what a great idea!
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Free Download - Banks Cant Sell By Donald F. Pooley |
Why Advertise
Advertising in newspapers and magazines; what a great idea!
Put an ad in a local newspaper, and wait for the calls.
“Advertising in newspapers, and magazines” was in the top 7 (out of 15) prospecting techniques you wanted to know about.
The bad news: it’s not particularly effective.
Before TIP started I surveyed almost 100 financial advisors on the effectiveness of each of the 15 techniques, asking them to tell me their annual income range from business.
High earners (earning over $100,000 annually) felt that “Advertising in newspapers, and magazines” was the least effective of all 15 marketing techniques.
Low earners (earning less than $100,000 annually) gave it a higher rating, putting it in 10th place.
Do the high earners know something the low earners don't?
This lack of effectiveness of space advertising was confirmed in an earlier survey of professional consultants, which positioned it just above directory listings.
If survey results don't convince you how about the direct experience of another TIP subscriber, Greg Bowen, who says, "I placed ads in 3 successive issues of a local weekly going to 1,780 homes. Result: zero, nada, nothing at all!"
On the other hand, Greg got a call the very next day after his first mailing of his newsletter to only 400 homes.
Not surprisingly, newsletters are tops for effectiveness in all the surveys of high earners I've seen.
Conclusion: space advertising may help sell tangibles, but doesn’t do well for a personal services like ours.
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Related Forum Posts
Web magazine publisher
- My duties
1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!)
2) Write the articles
3) Format and upload them to the web
4) Email and network various contacts to get out the word that new articles are available.
5) Email authors, actors, etc. etc. to see if they want to do interviews.
6) Advertise for more contributors - and then edit and upload their material!
Re: How do I implement blog advertising spots into my blog?
- Hi topeyinka,
Ken from the PPG forum, advised us once on these prices:
Above fold
$100 per month for banner add size 468px X 60px (in a header position, or similar)
$50 per month for the cost above the fold for a banner add size 125px X 125px (this is the standard blog ad)
$20 per month for a text link above the fold.
Below the fold...
50% discount from the above plans.
These are for a website, not a blog,.
I don't know about a software, just place the text: "Advertise with us -contact..." or something like that on the blank places in your blog.
Re: Improving Cash Flow
- [quote="unlimited22":2cjbv6jo]Not knowing your business model, I would first ask if you have a brick and mortar business or do you run it completely online?
With so many new social media sites such as Twitter/Facebook/Firndster/myspace and click ads via Google, Yahoo, Facebook etc your main goal should be to increase traffic to your site/business while minimizing daily overhead expenses.
Good Luck![/quote:2cjbv6jo]
I agree. Cut your costs as much as possible. That will instantly increase cashflow. Advertise with guerrilla marketing. Google guerrilla marketing you should find some stuff.
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