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You Have To Write

Written by: Donald F. Pooley

Article Overview: Sorry about that, but most of the top prospecting techniques require writing. Seminars, speeches, printed and electronic newsletters, magazine articles, websites, etc. all need you to do some writing.

You Have To Write

Sorry about that, but most of the top prospecting techniques require writing. Seminars, speeches, printed and electronic newsletters, magazine articles, websites, etc. all need you to do some writing.
Fortunately it's not as tough as the essays and compositions you had to do in high school. You no longer have to worry about grammar and spelling. Your computer fixes all that.
Where to start? Tim Fitzpatrick says advisors rarely "write up what they do, and what their services are all about." So do that. Put a note pad by your TV set so you'll have some- thing useful to do during commercials. To get it rolling just jot down words and phrases as they come to you.
Assume you're writing for your website or eNewsletter. That way your style can be punchier. And you can use it in your brochure or other promotional material with minor changes.
To guide your writing, get Nick Usborne's book "Net Words--- Creating High-Impact Online Copy". In its introduction he says it's primarily for those "looking to increase sales, improve customer loyalty, or find ways to differentiate them- selves from their dozens of competitors."
And that's you. Isn't it?

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