Sorry about that, but most of the top prospecting techniques require writing. Seminars, speeches, printed and electronic newsletters, magazine articles, websites, etc. all need you to do some writing.
Fortunately it's not as tough as the essays and compositions you had to do in high school. You no longer have to worry about grammar and spelling. Your computer fixes all that.
Where to start? Tim Fitzpatrick says advisors rarely "write up what they do, and what their services are all about." So do that. Put a note pad by your TV set so you'll have some- thing useful to do during commercials. To get it rolling just jot down words and phrases as they come to you.
Assume you're writing for your website or eNewsletter. That way your style can be punchier. And you can use it in your brochure or other promotional material with minor changes.
To guide your writing, get Nick Usborne's book "Net Words--- Creating High-Impact Online Copy". In its introduction he says it's primarily for those "looking to increase sales, improve customer loyalty, or find ways to differentiate them- selves from their dozens of competitors."
And that's you. Isn't it?
You Have To Write - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
it if you include these credit lines:
Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
his marketing know-how with audiences of
life insurance men
in all major Canadian cities, London,
Australia, Chicago, New
York, San Francisco, Hong Kong, and
Singapore, and now in his
free ezine. To get more ideas on marketing
your services, plus
free ebooks, subscribe now at www.eTIP.ca/
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