Preachers, funeral directors, and a few other professions have learned “the 300 rule” through personal experience.
The average person knows 300 people on a friendly level. Wedding planners tend to make reservations for 300 guests. Funeral directors plan for 300 mourners.
Imagine your circle of friends, family, and acquaintances--- your circle of influence. Now, draw your circle of influence as a circle on a blank piece of paper.
Next, consider those in your parents' circle of influence. Some people who know your parents also know you. Therefore, you will share some influence with those your folks know. Draw your parents' circle of influence on the piece of paper.
Your circle and your parents' circle will intersect in one area, although most of the two circles will not overlap. If you're like most people, the two circles on your page will look similar to the MasterCard logo.
Imagine drawing a page full of intersecting circles, each circle representing the circle of influence of people within your own circle of influence. Visualize where your circle and the circles of your friends will intersect.
Some circles will share a large area of space, while others will barely cover one another.
Actually, you can only imagine at this point what your piece of paper will look like. The actual layout of the circles imagined in this analogy is simply too overwhelming for the mind to comprehend.
There are 300 people on this planet with whom you have some influence. Take advantage of this fact. Make sure everyone within your own circle of influence KNOWS you're in business for yourself, and make sure they understand what you offer.
When people ask your friends for a referral and your friend mentions your business, that is passive referring.
Active referring is when you can get your friends to go directly to their friends and say “Hey, I have a friend who just started a business. If you are in need of his services, or you know someone who may need them, please give my friend a call or refer your friends to him.”
If you can get even a portion of the people in your circle of influence to actively refer your business, then you have the foundation of an advertising campaign more effective than any on most local television stations.
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Your Circle Of Influence - To learn more about this author, visit Donald F. Pooley's Website.
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Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article,
allows you to publish
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Copyright 2005, Donald F. Pooley, Inc.
Don Pooley CLU, CFP, CHFC, "The
Advisor's Advisor" has shared
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