Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Your Email Newsletter

Your Email Newsletter

A newsletter builds credibility, because it doesn't seek to sell you anything. Instead its aim is to inform, to educate, to build knowledge. It can therefore help you to build trust with your present clients and obtain referrals.
A previous issue dealt with these aspects of both paper and email newsletters, and suggested you start with a paper one for a few months to establish a routine. This will also give you the chance to prepare material for the first few issues of your email version, and decide on its format.
Content is king, as I've mentioned previously, but there are some other things you can do to make your email newsletter effective.
1. Subject Line: As it's the first thing your readers see on the emails in their Inboxes, make it both familiar and interesting enough that they'll open your newsletter.
2. Black on White: People expect their email to be simple black text on a white screen, so don't try to pretty it up with colours, fancy text, or images. They'll distract the reader from your message.
3. Easy-to-Read Text: That's not too small, and doesn't have lines breaking in the wrong place so 2 or 3 words slop over to the next line. This means a 10 point monotype such as Courier, with a 60 character line length.
4. A Consistent Masthead: The 3 or 4 lines at the top of your newsletter give its name, issue number, date, and a link to your website or email address. Newspapers do this to put their readers at ease with the familiar.
5. An Introduction: Not needed for short newsletters, but is if it's longer than one page, to tell readers what they can expect. Ideally, it should grab their attention, and give them reasons to read on.
6. A Table of Contents: If you're covering more than one subject, a list of articles tells readers what they are.
7. Your Tone: Keep it personal and casual.
8. Contact Information: Somewhere in your newsletter there should be your name, because names are reassuring. They create a personal, human connection and communication. Include also, the different ways your readers can reach you: email, and postal addresses, phone and fax numbers. These seemingly minor things communicate openness, and hence nothing-to-hide credibility.
9. Administrative Information: Put this at the end: how to subscribe or unsubscribe, the recipient's email address (so they know which one they used for your newsletter). This is also where you put the information your regular subscribers already know, such as how often you publish, on what dates, and your copyright.
I subscribe to a lot of different newsletters just to find good stuff to use in TIP, and have had many of these points reinforced time and time again. Many newsletter publishers show they are amateurs by not following these simple rules.
Final rule: SPELLCHECK!
I've tried to adhere to all of these rules in TIP, so you can use it as a template. Which should save you some work*.





Your Email Newsletter - To learn more about this author, visit Donald F. Pooley's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Donald F. Pooley
(Visit Donald's Website) Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/

Donald F. Pooley is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Donald F. Pooley's

Complete
List Of
Marketing
Articles

Name
Email
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!

More Donald F. Pooley
How to Learn From The Best
Asking For the Money
Keeping Contacts Current
The Plus Factor
Implementing My Plans
Marketing and Selling
Which Strategies Pay Most
How to Ask for Referrals by Letter
How to Prioritize
The Power of Active Listening
Free Downloads


 
 
 


Evan Elite Authors
Jeff Foster  
George Ludwig  
Joe Dager  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Professional Networking Icon Professional Networking
Positive Thinking Icon Positive Thinking
Meditation Guide Icon Meditation Guide
Business Owner Guide Icon Business Owner Guide
Addictive Entrepreneurship Icon Addictive Entrepreneurship
Free Downloads - Complete List

Entrepreneur Tools and Guides
The Top 10 Guy Kawasaki Posts - Best Posts for Entrepreneurs
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs
 
Top 50 Diversion Blogs
Top 50 Diversion Blogs
Top Diversion Blogs of 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Teresa Quiasse Timba Boane, Maputo, Mozambique,
Teresa Quiasse Timba
Boane, Maputo, Mozambique
SEO For Africa

If I Were A Startup...
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
Jonathan Voigt, $214k to $507k in 2 years
Jonathan Voigt
$214k to $507k in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Terry Matthews, Mitel
Walt Disney, Walt Disney
Walt Disney
Walt Disney
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Timothy Ferriss, 4 Hour Work Week
Timothy Ferriss
4 Hour Work Week
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Marketing Letters that Open Doors
By Susan Regier
     Introductions to Be Remembered
By Susan Regier
     How to Write an Effective News Release
By Susan Regier

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information