Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Your Email Newsletter



Your Email Newsletter
   

A newsletter builds credibility, because it doesn't seek to sell you anything. Instead its aim is to inform, to educate, to build knowledge. It can therefore help you to build trust with your present clients and obtain referrals.
A previous issue dealt with these aspects of both paper and email newsletters, and suggested you start with a paper one for a few months to establish a routine. This will also give you the chance to prepare material for the first few issues of your email version, and decide on its format.
Content is king, as I've mentioned previously, but there are some other things you can do to make your email newsletter effective.
1. Subject Line: As it's the first thing your readers see on the emails in their Inboxes, make it both familiar and interesting enough that they'll open your newsletter.
2. Black on White: People expect their email to be simple black text on a white screen, so don't try to pretty it up with colours, fancy text, or images. They'll distract the reader from your message.
3. Easy-to-Read Text: That's not too small, and doesn't have lines breaking in the wrong place so 2 or 3 words slop over to the next line. This means a 10 point monotype such as Courier, with a 60 character line length.
4. A Consistent Masthead: The 3 or 4 lines at the top of your newsletter give its name, issue number, date, and a link to your website or email address. Newspapers do this to put their readers at ease with the familiar.
5. An Introduction: Not needed for short newsletters, but is if it's longer than one page, to tell readers what they can expect. Ideally, it should grab their attention, and give them reasons to read on.
6. A Table of Contents: If you're covering more than one subject, a list of articles tells readers what they are.
7. Your Tone: Keep it personal and casual.
8. Contact Information: Somewhere in your newsletter there should be your name, because names are reassuring. They create a personal, human connection and communication. Include also, the different ways your readers can reach you: email, and postal addresses, phone and fax numbers. These seemingly minor things communicate openness, and hence nothing-to-hide credibility.
9. Administrative Information: Put this at the end: how to subscribe or unsubscribe, the recipient's email address (so they know which one they used for your newsletter). This is also where you put the information your regular subscribers already know, such as how often you publish, on what dates, and your copyright.
I subscribe to a lot of different newsletters just to find good stuff to use in TIP, and have had many of these points reinforced time and time again. Many newsletter publishers show they are amateurs by not following these simple rules.
Final rule: SPELLCHECK!
I've tried to adhere to all of these rules in TIP, so you can use it as a template. Which should save you some work*.

Your Email Newsletter - To learn more about this author, visit Donald F. Pooley's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
How to create and send out an email newsletter
  Ever since I started my business, we have been sending out an email newsletter on a monthly basis. I meet small business owners all the time who tell me they’d like to send one out too, but often don’t end up doing ...
Email Newsletters That Impress
  To truly maximize its marketing potential, the e-newsletter content must follow five important rules.
Finding Email Newsletter Ideas
  Tips to help you find good article ideas for your e-newsletter. If you are searching for inspiration, the following tips can help you get past writer's block and get you writing on a regular basis.
Mail and Email
  Email has become the opener to our workdays. And for most of our clients and prospects, too. It may even be the primary mode of business communication today, because it's easier to jot off an email than play teleph...
Where to Focus Your Newsletter
  Focus your newsletter on building your reputation.

Related Forum Posts Related Forum Posts
Web magazine publisher Web magazine publisher
Re: Web magazine publisher Re: Web magazine publisher
Who and What Are Your Favorite Newsletter Authors? Who and What Are Your Favorite Newsletter Authors?
Re: Reliable Web Hosting Providers Re: Reliable Web Hosting Providers
Email Marketing Resource Email Marketing Resource
If I may.... If I may....
webinars on Autoreponders webinars on Autoreponders
Rating my duties Rating my duties

 
About the Author


Donald F. Pooley
(Visit Donald's Website)
Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at www.eTIP.ca/
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Donald F. Pooley's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Donald F. Pooley's Complete List of Marketing Articles For FREE!

More Donald F. Pooley
Why Clients Dump Advisors
Make Yourself Stand Out
The Placebo Effect
Business Building Breakfast 3
Do It Again
Wake Yourself Up
Spreading Yourself too Thin
Do You Really Need A Website
The Elevator Intro
Is Your Email Getting Through
Become An Author