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Your Most Vital Skill



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Banks Cant Sell - By Donald F. Pooley

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The difference between failure and phenominal success as an independent financial advisor depends entirely on just one vital skill.
All the top-earning advisors have it. To some it came easily, while others worked hard to achieve it. Regardles of how it was acquired, it's the primary ingredient in their success, and the one skill they all must have to stay successful.
Interestingly, it has nothing to do with their level of education, intelligence, product knowledge, or financial planning ability. Though it is a skill that can be learned.
You know what it is. But unless you are really making it in our business, this is also the one skill you neglect. There is always something you'd rather do, some other skill that you feel will bring you enough success that you can avoid developing this most vital one.
But there is no substitute. Sorry.
Many are afraid of it. Others, seeking quick success, fear it will take too much of their time. It will, and it should.
Here then is the skill that will condemn you to failure, or worse---mediocrity in our business, unless you learn not to fear or avoid it, but embrace it: "Continuous Prospecting".
So how do you learn to nurture this one vital skill?
1. Make it a daily habit.
2. Learn all you can about the different ways to prospect (e.g read TIP's 'Past Issues' at http://www.eTIP.ca/ ).
3. Be a farmer, not an wham-bam exploiter. Plant different seeds to mature at different future times.
4. Realize that properly nurtured your 'crops' can take care of all your and your family's needs for the rest of your life.
5. Understand that this is a wonderfully rewarding business to be in, and is worth making yourself do the things you don't want to do until they become a profitable habit.
6. Be patient.
7. Never forget "Continuous Prospecting" is VITAL.


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Home > Marketing > Donald F. Pooley > Your Most Vital Skill >

Free PDF Download
Banks Cant Sell - By Donald F. Pooley

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About the Author: Donald F. Pooley

RSS for Donald's articles - Visit Donald's website
Don Pooley, the author of this article, allows you to publish it if you include these credit lines: Copyright 2005, Donald F. Pooley, Inc. Don Pooley CLU, CFP, CHFC, "The Advisor's Advisor" has shared his marketing know-how with audiences of life insurance men in all major Canadian cities, London, Australia, Chicago, New York, San Francisco, Hong Kong, and Singapore, and now in his free ezine. To get more ideas on marketing your services, plus free ebooks, subscribe now at http://www.eTIP.ca/
Click here to visit Donald's website.
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