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Emma McAlpine Articles

Written by: Emma McAlpine

Word of Mouth Marketing - Click To Read Article
You’ve heard of it, you’ve thought about using it, some of your clients may even be utilizing it without your knowledge –but do you really know how to leverage the opportunity?

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About the Author: Emma McAlpine
RSS for Emma's articles - Visit Emma's website

Swordfish was started in 2004 by marketer Emma McAlpine. Emma has spent almost a decade working in marketing. Since returning to New Zealand in 2003 (after spending five years marketing in London), Emma saw that many small to medium sized businesses struggled with implementing and running their own marketing programmes. "It's a time issue more than anything," says Emma. "Many business owners have great marketing and communication ideas. It's just spending the time to achieve that optimum result".

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Word of Mouth Marketing


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