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Are You the Obvious Choice to Do Business With

Written by: Ernst Marsig

Article Overview: Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?

Are You the Obvious Choice to Do Business With

Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?

Are you marketing your company in such as way that it is instantly evident that you are the obvious choice to do business with? If not, you need to learn how to make those advantages so obvious to your prospects and customers that they quickly and easily draw this one conclusion: "I would have to be an absolute fool to do business with anyone else but you-regardless of price."

Our Monopolize Your Marketplace (MYM) program is about getting more results and making more money with the same time, the same capital outlay, and the same effort.

Suppose that you own a moving company and spend $3,000 a month for a full-page ad in the Yellow Pages, and that ad generates 70 calls per month. Is that good? Is that bad? It depends. What if you could take that same full-page ad and generate 955 calls a month by just changing what it says or how it says it? What's more, the average quality of the prospect was quantifiably better?

Or, suppose that you're the CEO of an up-and-coming bank that is trying to get a stronger foothold in the small business loan market. You've got 22 retail locations supported by $370,000 a month in total marketing and advertising expenses for the small business loan program, including heavy telemarketing, direct mail, newspaper, and some radio and television as well as brochures and collateral at each sales office. Despite spending a fortune on advertising and marketing, your efforts to generate leads and close loans are losing money. Over time, the return on investment is getting worse?

What if you could change your marketing message in your brochures and collateral materials and

Increase the number of leads you generated by 465%

Increase the quality of those leads

Increase your closing ratio from a paltry 8% to a healthy 31%?

You can do this without changing how much money you spend. You don't have to hire an expensive celebrity to say he gets his loans from you. In fact, you don't have to do anything substantially different. All you have to do is change what you're saying so that it works better.

You can use the Monopolize Your Marketplace system to leverage what you're already doing, whether you spend $3,000 a month, $300,000 a month, or $3 million a month on marketing. You can get those results for your business by changing the message in your ads, media spots, brochures, websites, trade shows, signage, and everything else. The process for getting these results is systematic, and anyone can do it.

You can learn to change your advertising to leverage your marketing and gain and sustain momentum, thereby making more money for the same resources expended.

Most business owners know their marketing is under-leveraged. As a result, they're actively looking for solutions. But others don't see their untapped potential. They spend some money on marketing or advertising, get some results, make some money, and then decide that whatever result they are getting is as good as it gets. They figure 70 calls a month on a $3,000 ad is about average; they don't realize that1,000 calls for the same investment is possible. They could get predictable, consistent, and better results.

The MYM system is based on a true principle of human nature: People always want to make the best buying decision possible, for them. So, marketing's job is NOT to talk incessantly about how great you are or how low your prices are. Instead, your job is to facilitate the prospect's decision-making process and allow them to feel they're in control the decision, based on having enough quantity and quality of information. The system is a breakthrough in marketing and advertising, yet it's simple and easy.

You can take a step-by-step approach to making more money every time you run an ad, produce a brochure, create a website, attend a trade show, make a sales call in the field, or any other sales-generating activity. You are likely leaving huge untapped profits on the table-profits that are readily available just by applying the MYM system. Our strategies and tactics can be applied systematically to any business. Our program includes a set of evaluations that allows you to instantly and objectively rate your own marketing and predict the success of a marketing campaign before you spend any money.

This program is exactly what you need to take your business to the next level of profitability and success. We've successfully implemented marketing programs in over 400 different industries and well over 10,000 companies. We've completed marketing programs for service businesses, financial companies, retail stores, real estate companies, home builders, restaurants, consultants, software companies, professionals, entrepreneurs, internet companies, manufacturing companies, and anything and everything else.

We're the only national marketing company that has the expertise to consult with the nation's largest companies and the bandwidth to help smaller companies. We achieve this through the cooperation between our frontline consultants and our corporate staff.

We're growing fast because we walk our own talk. We educate you how marketing really works. Our clients are people who want their companies to be the best they can be. They have such a passion for their customers and for doing things right. They'll do whatever it takes to deserve more business. They can't stomach the thought of a customer doing business with a competitor. If you strive for such excellence, you automatically surpass 99 percent of your competitors because they won't put in the effort.

We spent 10 years perfecting our system so that it's easy to understand and foolproof to implement. We honestly believe that you would be an absolute fool to do business with anyone else but us.

We hope you feel that way about what you are doing. We hope you put that kind of effort into perfecting your craft so that it is worthy of attracting the lion's share of the dollars in your industry. If you don't feel that way, and you're not willing to put in the effort, then get ready to get snuffed out by someone who does feel that way.

We can show you how to build a "profit faucet" for your business-a stream of profitability that you control. Fast or slow, hot or cold, it's up to you. If you start generating more leads than you can comfortably handle or you reach full capacity, just turn down the marketing faucet until you get caught up. Need more business? Want more profitability? Turn up the faucet and let it flow.

Monopolize Your Marketplace will let you quit competing on price and start selling for what you're really worth. You'll drive in more leads and increase your advertising response by two to more than one hundred times. You'll convert a higher percentage of those leads and make your salespeople into super stars. You'll increase the amount of each sale and augment your repeat business. You'll get a bigger bang for your marketing buck

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