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Ernst Marsig Articles

Written by: Ernst Marsig

The Three Purposes Of Marketing - Click To Read Article
Surprisingly few people can even tell you the purposes of marketing; let alone how to achieve those primary purposes.

Increasing Readability Power Words - Click To Read Article
You first have to realize that thousands of hours are invested by the world's greatest admen trying to figure out what motivates people to buy. . .especially when it comes to writing headlines for ads. Believe me, it's not an easy thing to do. It takes hours and hours of work and testing to finally come up with the one headline, phrase, offer, etc. that out pulls the rest.

In Search of a Marketing System - Click To Read Article
When my partner, Ed Earle, and I started our company, Y2 Marketing in 1994, we were full of big ideas and impossible dreams. Our original goal was to take all of what we have learned about marketing, advertising, and business development and create a step-by-step system for innovating and marketing any product, service or company

Two Sides of Your Business - Click To Read Article
The Monopolize Your Marketplace system is a step-by-step program for innovating and marketing your company. The system first teaches you how to be better than the competition. Then, you learn how to out-market the competition. You become the obvious choice to do business with.

The Writers Workshop Learn How To Say It Well - Click To Read Article
The great business philosopher Jim Rohn said it best in his lecture about communication. He was talking about personal communication - not about advertising - but the principle holds true. He says to be a master communicator all you've got to do is follow this simple three-step process: first, have something good to say; second, say it well; third, say it often.

FREE This Fou Letter Word Can Make You A Lot Of Money No Matter What Business You re In - Click To Read Article
We're going to talk about a marketing technique: how to use the word FREE to generate increased sales and profits. I always hesitate to talk about specific techniques because there are always people out there that try to use the techniques without first gaining the understanding of why it works in the first place. So please read this article with an open mind and remember: I'm trying to paint with broad strokes so you can understand the general concept and then draw specific applications to your business later.

Evaluation Well I Would Hope So - Click To Read Article
When you make an any advertising claim, don't think about it in terms of coming out of your mouth; think of it in terms of it entering your prospect's ears. If you do this, you'll realize how ridiculous, non-compelling, boring, and flat-out stupid much of the advertising you see and hear sounds. What we're trying to accomplish here is simple: we want to write a message so compelling that it causes prospects to say, "I would have to be an absolute fool to do business with anyone else but you...regardless of price." I'm going to give you seven evaluations you can use to judge whether or not what you're writing is any good. Wouldn't you like to know if what you're writing and spending your advertising budget on is any good - before you actually spend the money?

Do You Own Your Market - Click To Read Article
If Not, There Are Only A Few Possible Reasons Your Prospects Buy Elsewhere...

Are You the Obvious Choice to Do Business With - Click To Read Article
Do your prospects and customers feel that they would have to be absolute fools to do business with anyone else, regardless of price?





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