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Growing Your Small Business

Written by: Daryl Des Marais

Article Overview: Where do you find more customers? How do you compete with bigger businesses? Answer. Build loyalty and rewards. You may not have the money to spend on advertising like your competitors do, but you don't need it. What you need is added exposure, added exposure that costs little or none. One of the best ways is referrals. Getting referrals from your customers reinforces new customers that they should choose you because they can trust you and they will be satisfied.

Growing Your Small Business

Where do you find more customers? How do you compete with bigger businesses?
Answer. Build loyalty and rewards. You may not have the money to spend on
advertising like your competitors do, but you don't need it. What you need is
added exposure, added exposure that costs little or none. One of the best ways
is referrals. Getting referrals from your customers reinforces new customers
that they should choose you because they can trust you and they will be
satisfied.

Join local events. Get involved in your community. Being involved in one event
may spell the difference between increased cash flow or stagnation. You must
remember that you are one of many businesses that the customer can choose. You
must give them an incentive. Once you give them an incentive, reward them and
reinforce that they have may the right decision. Actively pursing them to give
you leads of other people with the same problem or people that may be in their
industry and simply contacting them will be a great start! Until next month.
All Rights Reserved http://www.businessgrowth.ca

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Article Tags: loyalty, referrals, rewards, small business



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