Where do you find more customers? How do you compete with bigger businesses?
Answer. Build loyalty and rewards. You may not have the money to spend on advertising like your competitors do, but you don't need it. What you need is added exposure, added exposure that costs little or none. One of the best ways is referrals. Getting referrals from your customers reinforces new customers that they should choose you because they can trust you and they will be satisfied.
Join local events. Get involved in your community. Being involved in one event may spell the difference between increased cash flow or stagnation. You must remember that you are one of many businesses that the customer can choose. You must give them an incentive. Once you give them an incentive, reward them and reinforce that they have may the right decision. Actively pursing them to give you leads of other people with the same problem or people that may be in their industry and simply contacting them will be a great start! Until next month.
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Growing Your Small Business - To learn more about this author, visit Daryl Des Marais
's Website.
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Daryl Des Marais
(Visit Daryl's Website)
Mr. Des Marais has operated small
businesses for over 20 years. He has been
a consultant and held positions in some of
the fastest growing companies in Canada.
He has held past management positions in
retail, tourism, hospitality and sales for
a variety of companies. He has increased
sales by 200% in 2 months for an herbal
doctor; increased sales by 30% in 4 months
for a major Canadian Big Box Retailer;
200% sales increase 3 times in a row for a
service-based small business and helped
several entrepreneurs develop and sell
their business. His expertise is in the
area of growth and business development.
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