There are a variety of web marketing programs on the Internet today. So many, it seems that everyone has a solution. We are going to review a few programs that are actually of great benefit to small business owners online. Publicity is one of the best ways to promote your business without spending large dollars on advertising. Publicity is essential for any new business opening. It can also be effective when changes take place in your business the public needs to hear.
Publicity helps you get known in your local community or association. Important points to consider when writing a publicity article are include your full business contact info; have a title that speaks of change or news of interest; keep your story to the point and try to build suspense till the end; convey how your story affects the local market or community; include information readers of the particular newspaper etc. would be interested in. There are free services in your local business association or through newswire.ca.
Promotion! Do you need to get more people to your site but do not want or have a lot of money to spend? There are traffic building programs, pay per click, web site search engines, email marketing, referral programs and many other ways to promote your business online. We will review a couple. It is important you get your site listed on the major search engines MSN, Yahoo, Google etc.
Pay per click can be a very effective way to do this. First you must determine what key words you are going to use. But you might want to see what keywords your competition is using first. You can do this by entering the key words in the search engine you want to get listed in and see who ranks in the top 25. For more information on pay per click see www.yahoo.com and click on submit site.
E Mail Targeting is one of the more effective forms of advertising. We are not talking spam here, but sending email to a list of targeted prospects or sending email to people you actually have come into contact with that may benefit from what you have to offer. Why else would they bother to respond?
There is a variety of targeting list providers just like direct mail, one example is http://www.rabbitmails.net/ or you can search the web for email marketing techniques.
A good read is the web-marketing bible; you can find this at http://www.businessgrowth.ca/WebMarketing.html.
Here we have also provided helpful links to help you promote your site, some for free. Good luck and see you next month! Marketing materials and search engine exposure.
Web Marketing For Small Business - To learn more about this author, visit Daryl Des Marais
's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Top 7 reasons to hire a small business marketing consultant
|
| |
When should your small business hire a small business marketing consultant? Here are the Top 10 conditions for hiring this all important member of your small business team.
|
|
GOT MARKETING?
|
| |
 Why is Marketing your Small Business so Hard?
|
|
7 Steps to Creating a Successful Small Business Marketing Plan
|
| |
Small business marketing is all about determining the needs of your target market and building relationships. There are 7 steps to building a successful small business marketing plan for entrepreneurs starting a sma...
|
|
The definition of branding
|
| |
 One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small b...
|
|
Marketing explained
|
| |
Marketing is essential for the survival and growth of your business.
|
 |
Related Businesses - Evan Elite Authors |
|
Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
Daryl Des Marais
(Visit Daryl's Website)
Mr. Des Marais has operated small
businesses for over 20 years. He has been
a consultant and held positions in some of
the fastest growing companies in Canada.
He has held past management positions in
retail, tourism, hospitality and sales for
a variety of companies. He has increased
sales by 200% in 2 months for an herbal
doctor; increased sales by 30% in 4 months
for a major Canadian Big Box Retailer;
200% sales increase 3 times in a row for a
service-based small business and helped
several entrepreneurs develop and sell
their business. His expertise is in the
area of growth and business development.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
