In almost all cases customers come to your business because they have a problem and believe that you may have the solution. Whether you do, or whether you can build enough trust with the customer to let them solve their problem is up to you.
In the day to day workings of a business some things can be out of your control, but building customer relationships should always be in your control. You can make alot of excuses like: Well there are larger competitors; We can not provide the same service; We have different clients; We don't cater to those types of customers. What types of customers? Have you made some assumptions about your customers? Perhaps there are more reasons as to why they are standing before you.
The most successful businesses build relationships with customers. Oh well we've heard that before. A relationship should be an ability to understand why that exact customer has chosen you and given you an opportunity to show them why they chose you and make them feel good. Having left your business with a memorable and positive impression is the most important thing.
Some good rules and ?'s to follow in developing more customers are:
Build a relationship with the customer.
Understand their situation.
Emphasize with their concerns.
What are their concerns?
Why do they have these concerns?
What solutions have they tried?
Why are they in your store?
What are 2-3 solutions to solve their problem?
Let them make the final decision, let them own the decision.
Just help them with the process.
That is all they desire, they do not want to be sold, they are tired of being sold things they do not need. Give them the information to buy the product they WANT.
Once you do this you will have a happy customer that will be more willing to tell other people about your business, and isn't that what it is all about. Till next time.
http://www.usabusinessgrowth.com & Growth Secrets. Mr. Des Marais has assisted small businesses with expansion and growth for over 20 years. His expertise is in expansions, turnarounds and business development. He has been a consultant and held positions in some of Americas and Canada's fastest growing companies and led teams to top ten and #1 positions in Canada. He can be reached at (604)-338-6719. He has helped several entrepreneurs develop and sell their business.
What is Great Customer Service - To learn more about this author, visit Daryl Des Marais
's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Daryl Des Marais
(Visit Daryl's Website)
Mr. Des Marais has operated small
businesses for over 20 years. He has been
a consultant and held positions in some of
the fastest growing companies in Canada.
He has held past management positions in
retail, tourism, hospitality and sales for
a variety of companies. He has increased
sales by 200% in 2 months for an herbal
doctor; increased sales by 30% in 4 months
for a major Canadian Big Box Retailer;
200% sales increase 3 times in a row for a
service-based small business and helped
several entrepreneurs develop and sell
their business. His expertise is in the
area of growth and business development.
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