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Joan Lefkowitz Articles

Written by: Joan Lefkowitz

Rebounding in a Recession: The Tale of Two Hair Tools © - Click To Read Article
An in-depth look at two new inventions, Topsy Tail and Bumpit, that were wildly successful, grossing more than $100 million each, and went to market during the economic downturn in the early 1990s and the Great Recession in 2008.

How to Deal: How to Land A Royal(ty) Flush © - Click To Read Article
Getting a new product licensed to a company represents the ultimate goal for many inventors. This article details how to get your product or invention licensed for a profit.

BUILDING A BRAND © - Click To Read Article
The article emphasizes the importance of branding for those operating in a small market and how one Nichepreneuer used her industry expertise to create a strong brand for her own business.

Fashion and Beauty Invention Success – Bang or Bust! - Click To Read Article
From the overwhelming success of TopsyTail to Snuggie’s initial slow start, transforming into a success story, the market sees thousands of new products every year; but only few rise to iconic status. Accessory Brainstorms explores some of the winners and losers of the past decades and recognizes key elements they share or lack, which may influence their outcomes.

The Dow is Crashing, and Inventions are Soaring! - Click To Read Article
Outlines which products sell more during economic recessions, and describes why. Gives advice on how inventors can tap into the needs of the consumer during periods of economic stress. Details consumer trends and inventive products that have been very successful during this recession.

Famous Hair Accessories-The Women Inventors Behind Them - Click To Read Article
The personal stories of the women inventors behind the TopsyTail, Hairdini, FanTail, and Whirl-a-Style. How did they get into such a unique business? What traits drive their success?

TopsyTail tm, the $100 MILLION HAIR GADGET THAT COULD….AND DID! - Click To Read Article
Tells the story of the most successful hairstyling tool ever invented.

Think You Can’t Launch Your Invention During a Recession? Think Again! - Click To Read Article
Learn about which inventions and/or products sell during a recession and why. This article reviews the principals of consumer psychology during times of economic hardship and how it affects the marketplace. Also gives tips on how successful inventions should be designed and promoted.

The Reluctant Consultant - Click To Read Article
The letters, emails, faxes start like this: “Dear Ms, Mrs, Sir (I love that one!), Miss Lefkowitz: I need advice, and I know only you can help me. I have a great idea for a fashion accessory (or whatever) invention. I know it’s good because I told my family and friends, and they think it’s great too. I know this product could make a lot of money. The only problem is I don’t know what to do now, or, I don’t have any money, or, I want someone to take my idea and do whatever it takes to get it out to the public. Can you help me?” Does this sound familiar?

How to Get Your Consumer Invention to Market. - Click To Read Article
You have an idea for a great invention, so what do you do now? Joan Lefkowitz, agent for the most successful hair accessory invention in history, the TopsyTail, offers a step-by-step “informed approach” on how to turn your consumer invention into a bonanza of extra income.

Fulfilling Your Dreams by Changing Careers - Click To Read Article
How I went from drama teacher to Invention Marketing “Guru”.





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