Joan Lefkowitz Articles
TopsyTail tm, the $100 MILLION HAIR GADGET THAT COULD….AND DID! - Click To Read Article
Tells the story of the most successful hairstyling tool ever invented.
Think You Can’t Launch Your Invention During a Recession? Think Again! - Click To Read Article
Learn about which inventions and/or products sell during a recession and why. This article reviews the principals of consumer psychology during times of economic hardship and how it affects the marketplace. Also gives tips on how successful inventions should be designed and promoted.
The Reluctant Consultant - Click To Read Article
The letters, emails, faxes start like this:
“Dear Ms, Mrs, Sir (I love that one!), Miss Lefkowitz:
I need advice, and I know only you can help me. I have a great idea for a fashion accessory
(or whatever) invention. I know it’s good because I told my family and friends, and they think
it’s great too. I know this product could make a lot of money. The only problem is I don’t know
what to do now, or, I don’t have any money, or, I want someone to take my idea and do whatever
it takes to get it out to the public. Can you help me?” Does this sound familiar?
The Dow is Crashing, and Inventions are Soaring! - Click To Read Article
Outlines which products sell more during economic recessions, and describes why. Gives advice on how inventors can tap into the needs of the consumer during periods of economic stress. Details consumer trends and inventive products that have been very successful during this recession.
How to Get Your Consumer Invention to Market. - Click To Read Article
You have an idea for a great invention, so what do you do now? Joan Lefkowitz, agent for the most successful hair accessory invention in history, the TopsyTail, offers a step-by-step “informed approach” on how to turn your consumer invention into a bonanza of extra income.
Fulfilling Your Dreams by Changing Careers - Click To Read Article
How I went from drama teacher to Invention Marketing “Guru”.
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