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Can the Internet Grow My Business in a Slow Economy

Written by: Thomas Young

Article Overview: Whether or not your business is experiencing a slow down, new marketing ideas can always come in handy. Here are a few Web marketing ideas that might help improve your sale. In fact, the Internet may be the boost you need during a downturn in the economy

Can the Internet Grow My Business in a Slow Economy

Whether or not your business is experiencing a slow down, new marketing ideas can always come in handy. Here are a few Web marketing ideas that might help improve your sale. In fact, the Internet may be the boost you need during a downturn in the economy.

Tap Into Your On-Line Target Market

If you can take your business nationally than do it on-line. Chances are there are hundreds, if not thousands, of people looking for businesses like yours on the Internet. They are looking via search engines, portals, links on related sites and other areas. A proper on-line marketing initiative can help put your Web site in front of these people and offer your company as a resource. Many of these prospects can become new customers, which are critical to success during slow times. The same can apply to local markets, as over 70% of Colorado Springs' households are on-line. The percentage is higher for local businesses. There are tools available to determine your on-line target market. These are reviewed in more detail in our seminars.

Are You Making the Best Use of Email?

Now is the time to set up an email database of customers and prospects. Develop a "keep in touch program" with those that are on the fence. You may want to explore outside opt-in email lists to further expand your reach. Email can be tremendously productive, especially if it is your select list of customers and contacts. Give me a call to discuss email strategies in more detail.

Is Your Site Easy to Understand and Navigate?

The best marketing efforts will not help if your site is difficult to navigate or not easily understood by your visitors. Test the usability of the site. Our focus group research shows there is a huge disconnect between what a site claims to offer and what visitors to a site understand. Our job is to help you close that gap.

Are You Proud of Your Web Site?

Do you proudly send people to your Web site as a value added resource? Many business owners and managers hesitate to do this as very few are truly proud of their Web site. Develop a site that you can show off and be proud of.

The slowing economy may be an opportunity for you to market your business on-line and reach new customers. If the economy is getting the best of your business, you might find opportunities on the Internet. For more information contact Wood-Young Consulting or attend one of our Web site marketing seminars. One new idea could lead to more sales and improved profits. Click HERE for more information.

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Related Forum Posts
Re: In Praise of Slow by Carl Honore - Thanks for sharing GT - very interesting! According to Amazon Kindle, the two most highlighted passages from the book are: [quote:1tn0ii6a]Slow philosophy can be summed up in a single word: balance. Be fast when it makes sense to be fast, and be slow when slowness is called for. Seek to live at what musicians call the tempo giusto—the right speed.[/quote:1tn0ii6a] [quote:1tn0ii6a]Slow is the opposite: calm, careful, receptive, still, intuitive, unhurried, patient, reflective, quality-over-quantity.[/quote:1tn0ii6a]
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Re: Fill in the blank: The best decision I ever made with my bus - Focusing on my Internet Marketing Business


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