Create a Web Site that Gets Sales Results
Create a Web Site that Gets Sales Results
Use of the Internet is growing at 100% a year and will reach 1% of US sales revenue in 1999. This is tremendous growth for a sales medium that only hit mainstream a few years ago. Just about anything that can be sold is being sold over the Internet. Forty percent of households are currently on-line and that number is expected to grow to 70% in the next four years. These are affluent households looking for value through the Internet. They want to save time, convenience, and are OK with minimal risk. This represents phenomenal business and selling opportunities. Here are a few tips for creating a web site that generates sales.
Develop a Web Site Strategy
Create specific goals for your site and develop an Internet marketing plan. What do you want your site to do for your business? How can sales be generated from the site? Many companies only exist on the web; others have very passive sites that function as company brochures on-line. Develop a strategy that goes beyond providing company information and stimulates sales for your business.
Meet Customer Needs
Put yourself in the shoes of your customers. What do your customers want to see in your site? Ask your customers this question via a suggestion form on your site. The Internet is the most powerful form of communication and source of information on the planet. Fill your site with information that pushes customer's hot buttons. My site (http://www.salestrainingplus.com) contains dozens of pages of useful sales and marketing information that visitors can use today in their work. This adds value to my clients and brings people back to the site for the latest updates.
How to Get Hits
Maintain good meta tags and register with key search engines once every two months. Promote your site in all your advertising and promotions. Ask people to visit the site. People enjoy looking up sites and surfing the web. Research Internet malls and directories. Look into companies that build your exposure with search engines, such as Top-10 Promotions, a company that guarantees top 20 placement with the search engines and key word searches or your money back. Email articles to other relevant ezines (electronic newsletters) and include a reference and link to your site within the articles. Advertise your site through reputable people who have established emailing lists on the web. If your site is good, word-of-mouth will bring interested visitors. Track your hits with a counter or service, such as superstats.com, a company that reports site statistics.
Make Your Site Interactive
Include your email address and phone number. Allow visitors to submit information to you. If you have products to sell, establish a secure server and take credit cards for payment. Respond promptly to all inquiries, either on email or via the phone.
Review Your Competitor's Sites
Develop a competitive advantage by reviewing your competitors' sites and creating a site that better meets customer needs. Customer's choices run the web, those that better meet those needs will be successful. The Internet revolution is customer driven. It is the essence of a free market system with little government involvement.
Keep it Simple
Your site should be easy to navigate and make good use of white space. Do not use fancy graphics or photos that take more then 20-30 seconds to download, unless they are compelling. Fight the urge to get carried away with sizzle on your site. Focus on the goals of the site, meeting customer needs and adding value.
The Internet holds incredible business opportunities for those who want to reach customers and turn great ideas into millions of dollars. It is changing the way we do business. Catch the Internet wave and find new channels of sales success.
Create a Web Site that Gets Sales Results - To learn more about this author, visit Thomas Young's Website.
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We are in the middle of a sales and marketing revolution, and it is still in the early stages. The Internet has quickly become a powerful sales channel. However, the majority of businesses have not tapped into this opportunity. Even with the tremendous potential of the web, most companies are falling short of their web site sales potential. Many business owners fear the new technology or do not access the Internet. It is invisible to many, yet millions of people are buying and selling via the Internet.
Use of the Internet is growing at 100% a year and will reach 1% of US sales revenue in 1999. This is tremendous growth for a sales medium that only hit mainstream a few years ago. Just about anything that can be sold is being sold over the Internet. Forty percent of households are currently on-line and that number is expected to grow to 70% in the next four years. These are affluent households looking for value through the Internet. They want to save time, convenience, and are OK with minimal risk. This represents phenomenal business and selling opportunities. Here are a few tips for creating a web site that generates sales.
Develop a Web Site Strategy
Create specific goals for your site and develop an Internet marketing plan. What do you want your site to do for your business? How can sales be generated from the site? Many companies only exist on the web; others have very passive sites that function as company brochures on-line. Develop a strategy that goes beyond providing company information and stimulates sales for your business.
Meet Customer Needs
Put yourself in the shoes of your customers. What do your customers want to see in your site? Ask your customers this question via a suggestion form on your site. The Internet is the most powerful form of communication and source of information on the planet. Fill your site with information that pushes customer's hot buttons. My site (http://www.salestrainingplus.com) contains dozens of pages of useful sales and marketing information that visitors can use today in their work. This adds value to my clients and brings people back to the site for the latest updates.
How to Get Hits
Maintain good meta tags and register with key search engines once every two months. Promote your site in all your advertising and promotions. Ask people to visit the site. People enjoy looking up sites and surfing the web. Research Internet malls and directories. Look into companies that build your exposure with search engines, such as Top-10 Promotions, a company that guarantees top 20 placement with the search engines and key word searches or your money back. Email articles to other relevant ezines (electronic newsletters) and include a reference and link to your site within the articles. Advertise your site through reputable people who have established emailing lists on the web. If your site is good, word-of-mouth will bring interested visitors. Track your hits with a counter or service, such as superstats.com, a company that reports site statistics.
Make Your Site Interactive
Include your email address and phone number. Allow visitors to submit information to you. If you have products to sell, establish a secure server and take credit cards for payment. Respond promptly to all inquiries, either on email or via the phone.
Review Your Competitor's Sites
Develop a competitive advantage by reviewing your competitors' sites and creating a site that better meets customer needs. Customer's choices run the web, those that better meet those needs will be successful. The Internet revolution is customer driven. It is the essence of a free market system with little government involvement.
Keep it Simple
Your site should be easy to navigate and make good use of white space. Do not use fancy graphics or photos that take more then 20-30 seconds to download, unless they are compelling. Fight the urge to get carried away with sizzle on your site. Focus on the goals of the site, meeting customer needs and adding value.
The Internet holds incredible business opportunities for those who want to reach customers and turn great ideas into millions of dollars. It is changing the way we do business. Catch the Internet wave and find new channels of sales success.
Create a Web Site that Gets Sales Results - To learn more about this author, visit Thomas Young's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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