Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Holistic Internet Marketing



Holistic Internet Marketing
   

At its most fundamental level, effective Internet marketing is not so different from traditional marketing. In fact, there is one fundamental law of nature at the root of all great strategies in life, and it can be stated in a word: holistic.

Holistic simply means all-encompassing, including the whole, and leaving nothing out -- the total approach. Success is inevitable when you leave nothing to chance and account for everything in your planning. Before you spend money on banners and other paid advertising to market your Web site, it will be crucial to lay a foundation so that every ad will reap the maximum effect for sales.

The Total Approach To generate maximum sales of any product or service, your marketing efforts should support every step toward a sale. If you carefully examine the changes in the minds of your buyers as they move toward a purchase, you will find 10 steps in an endless cycle. A well-designed Web site and marketing plan will work together to reach your buyer at every point of the process and encourage each step along the way:

Buying Cycle:

1) Need -- circumstances for need are created in the life of the prospect 2) Perception -- need is seen and recognized by the prospect 3) Realization -- prospect realizes the need has a viable solution 4) Recognition -- prospect sees your product as the best solution 5) Purchase -- prospect purchases your product to solve the need Referral Cycle:

6) Use -- buyer uses your solution in life 7) Enjoyment -- buyer enjoys benefit of your solution 8) Enthusiasm -- buyer feels more than satisfied about your solution 9) Referral -- buyer tells friends and acquaintances about you 10) Need -- buyer creates a need in the life of a new prospect If you notice something interesting about numbers 10 and 1, you are correct. They are the same. The purchase cycle starts over again when you have effectively used your marketing actions to support every step toward a sale. Proper marketing generates sales as well as word-of-mouth and referrals.

How It Works A good marketing action plan will use every branch of the Internet. Let's look at a real example from a site that sells diamonds on the Internet. To affect every step along the way, such a site would:

Buying Cycle:

1) Need -- supply love poems and e-cards to promote the relationship 2) Perception -- offer an interactive questionnaire: Are You Ready to Take the Leap?

3) Realization -- publish articles that explain why Internet diamond prices are lower 4) Recognition -- use media to show that your diamonds are the best value (most crucial step)

5) Purchase -- make it easy and secure to purchase through e-commerce or a toll-free number Referral Cycle:

6) Use -- offer a newsletter with marriage proposal ideas to make it easy 7) Enjoyment -- contact recent buyers to answer questions and ensure a positive experience 8) Enthusiasm -- follow up with useful information for lovers to ensure lasting good will 9) Referral -- offer incentives to encourage referrals and generate word-of-mouth 10) Need -- use advertising copy to support contact from enthusiastic customers For a comprehensive approach, an online marketing action plan should include or at least consider strategies for all of the following: targeted discussion groups, opt-in e-mail lists, portal listings, expert directories, traditional search engines and directories, pay-for-position search engines, articles in e-zines, partnerships, strategic links, newsletters and other online methods to collect e-mail addresses of prospects, affiliate programs, customer incentives, free handouts, as well as traditional print and electronic media as appropriate for your particular market and product.

Though the Internet might seem daunting, it will be worth the effort to learn and execute these basic tricks of the trade and lay a foundation for success.

Properly used, the Internet can be the most inexpensive and effective tool for influencing every step in the buyer's mind and generating online sales.



Holistic Internet Marketing - To learn more about this author, visit Thomas Young's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Holistic Internet Marketing
  At its most fundamental level, effective Internet marketing is not so different from traditional marketing. In fact, there is one fundamental law of nature at the root of all great strategies in life, and it can be ...
Internet Marketing in 2008
  Internet marketing is becoming a more predominate tool to help franchisors get more qualified leads. When potential franchisees are looking for a business opportunity or a franchise opportunity to buy, 95% of them...
Is It True About Internet Marketing?
  Regardless of where your business is regarding internet marketing - offline or its your only marketing channel - you might have heard wildly differing opinions about internet marketing. From "Success" to "Myth", and...
Internet Marketing Strategies To Make Your Business Successful
  If you own your own internet business and you need new marketing strategies, you may want to begin with strategies that have been proven successful with others.
Internet Marketing 101 for Beginners
  Internet marketing knowledge is an essential if you want to take your business in the virtual world, and actually succeed at it. Internet marketing, simply put, is the process of advertising online.

Related Forum Posts Related Forum Posts
Internet Marketing Conference on SLife Internet Marketing Conference on SLife
Free Internet Marketing Training Free Internet Marketing Training
Re: Online Sales course Re: Online Sales course
Internet Marketing Reality Show! - PtII Internet Marketing Reality Show! - PtII
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy
I developed a personal tool I developed a personal tool
Internet Marketing Internet Marketing
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f

 
About the Author


Thomas Young
(Visit Thomas's Website)
Thomas Young, MBA is a marketing consultant helping companies increase revenues. He is the author of Intuitive Selling (www.Intu itiveSelling.com)
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Thomas Young's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Thomas Young's Complete List of Marketing Articles For FREE!

More Thomas Young
Prospecting The Most Important Part of Selling
Selling on the Telephone Part 1
Eyetrack Study May Surprise You
Building Trust Results in Customer Loyalty
Customer Relationships The Key to Sales Prosperity
Closing the Sale
Selling in Difficult Times
Price The Direct Link to Your Bottom Line
The Internet Junkyard
Ten Secrets of Websites that Sell
Become An Author