Search Engines Forget the Quick Fix
Search Engines Forget the Quick Fix
Key Words
Everything that is done in search engines is dependent on key words. Potential customers use them to find what they are looking for, and you can use them to your advantage to get better placement in the search engine results. The key words you choose to go after will determine your position in search engine rankings. Therefore, know what words your potential customers will likely use and go after those, if possible.
Search Engine Rules
Sixteen major search engines and directories dominate the market, and each one has its own requirements for ranking pages. For you to have your site listed on each search engine you have to meet the specifications for each individual one. What makes this more difficult is that many search engines or directories are man-made, or reviewed by people. The bottom line is you are competing against thousands of other sites for rankings, so you need to have a sound search engine strategy.
Have Clear Expectations
The best way to get results with any search engine is to have a professional review what you are trying to do, and determine what strategy is most appropriate. When possible, select key words that are not highly competitive. For example, if you are a real estate agent, going after the key words "real estate" for your site would be almost impossible due to the competition for those words, but going after "real estate Colorado Springs" is very attainable.
Search Engines Are Not The Only Option
There are many ways to drive traffic to your site. Most people think about search engines first, but in reality there are dozens of ways to drive traffic to your site. Your marketing strategy is not complete if you are looking solely at search engines as a means to generate traffic. This is especially true if you have a highly competitive marketplace and you need to generate traffic immediately - search engine registration processes take time.
It is important to note that search engines are still struggling to develop their business models and most are not profitable. Pay-for-position search engines seem to be the wave of the future, and GoTo.com is the leader in this area. These are search engines that guarantee placement because you pay for every click you receive, and they produce the most targeted results.
Give us a call and we'd be happy to talk with you more about whether or not search engines can impact your business.
Search Engines Forget the Quick Fix - To learn more about this author, visit Thomas Young's Website.
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A common misconception in Internet marketing is that search engines are the most efficient way to drive traffic to your site. Though a solid search engine strategy can help facilitate your presence on the Internet, search engines are only part of a bigger picture. Here are a few things to take into account when considering search engines.
Key Words
Everything that is done in search engines is dependent on key words. Potential customers use them to find what they are looking for, and you can use them to your advantage to get better placement in the search engine results. The key words you choose to go after will determine your position in search engine rankings. Therefore, know what words your potential customers will likely use and go after those, if possible.
Search Engine Rules
Sixteen major search engines and directories dominate the market, and each one has its own requirements for ranking pages. For you to have your site listed on each search engine you have to meet the specifications for each individual one. What makes this more difficult is that many search engines or directories are man-made, or reviewed by people. The bottom line is you are competing against thousands of other sites for rankings, so you need to have a sound search engine strategy.
Have Clear Expectations
The best way to get results with any search engine is to have a professional review what you are trying to do, and determine what strategy is most appropriate. When possible, select key words that are not highly competitive. For example, if you are a real estate agent, going after the key words "real estate" for your site would be almost impossible due to the competition for those words, but going after "real estate Colorado Springs" is very attainable.
Search Engines Are Not The Only Option
There are many ways to drive traffic to your site. Most people think about search engines first, but in reality there are dozens of ways to drive traffic to your site. Your marketing strategy is not complete if you are looking solely at search engines as a means to generate traffic. This is especially true if you have a highly competitive marketplace and you need to generate traffic immediately - search engine registration processes take time.
It is important to note that search engines are still struggling to develop their business models and most are not profitable. Pay-for-position search engines seem to be the wave of the future, and GoTo.com is the leader in this area. These are search engines that guarantee placement because you pay for every click you receive, and they produce the most targeted results.
Give us a call and we'd be happy to talk with you more about whether or not search engines can impact your business.
Search Engines Forget the Quick Fix - To learn more about this author, visit Thomas Young's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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