Site Design Usability and Navigation
Site Design Usability and Navigation
We strongly recommend learning more about site design. Our staff can help you with the basics. Sites designed by our staff are based on effective design principles.
Usability
Your site's ease-of-use (also called "usability") is crucial for effective sales and a positive experience. The science of Website usability has developed quickly in the past 5 years, and many sites have emerged with good advice, some free and some not. Basically, you should test your site by sitting next to your customers and watching them use it to find information about your products and services. Users always think differently than employees about what a site should do. You should build and design a site for the best possible user experience, then test and refine it according to actual user feedback.
Site Design
Good site design also includes the appearance of the site. New sites often make the mistake of thinking that more color is always better. In reality, colors should be chosen carefully and used sparingly. All decisions about Website design, including colors, should be made to improve the experience for your user. Since it has been determined in repeated consumer surveys and tests that information is the primary reason for visiting any Website, your choices should be designed to decrease the amount of time it takes for users to find any information they need.
Navigation
Perhaps the most crucial aspect of site design is often the most neglected: ease and speed of navigation. Navigation is simply the word for the way users will move between pages in your site to find the information they need. Titles for the sections of the site must be short, simple, and unambiguous. Research has shown that any confusion will cause a user to leave your site and seek another site that is easier to understand and navigate.
Site Design Usability and Navigation - To learn more about this author, visit Thomas Young's Website.
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Over the past 50 years, a great science has developed for effective design and layout of a retail store. The result has been increased traffic and sales for properly designed stores. It should come to no surprise that effective layout is just as crucial for a Website if you want to maximize a visitor's positive experience and avoid missed sales.
We strongly recommend learning more about site design. Our staff can help you with the basics. Sites designed by our staff are based on effective design principles.
Usability
Your site's ease-of-use (also called "usability") is crucial for effective sales and a positive experience. The science of Website usability has developed quickly in the past 5 years, and many sites have emerged with good advice, some free and some not. Basically, you should test your site by sitting next to your customers and watching them use it to find information about your products and services. Users always think differently than employees about what a site should do. You should build and design a site for the best possible user experience, then test and refine it according to actual user feedback.
Site Design
Good site design also includes the appearance of the site. New sites often make the mistake of thinking that more color is always better. In reality, colors should be chosen carefully and used sparingly. All decisions about Website design, including colors, should be made to improve the experience for your user. Since it has been determined in repeated consumer surveys and tests that information is the primary reason for visiting any Website, your choices should be designed to decrease the amount of time it takes for users to find any information they need.
Navigation
Perhaps the most crucial aspect of site design is often the most neglected: ease and speed of navigation. Navigation is simply the word for the way users will move between pages in your site to find the information they need. Titles for the sections of the site must be short, simple, and unambiguous. Research has shown that any confusion will cause a user to leave your site and seek another site that is easier to understand and navigate.
Site Design Usability and Navigation - To learn more about this author, visit Thomas Young's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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