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The Path to Selling Success

The Path to Selling Success

A Road Map: The Mission Statement
The first step on your road to success is to define success. This is accomplished by writing a professional mission statement. A mission statement is like a rudder on a ship; it determines your direction. Without it your purpose can be unclear, vague or prone to change-based external influences. A mission statement is a way of accepting personal responsibility for your life. We choose who we are, or want to be.

A mission statement should describe the key services you aspire to provide your customers and who you are. Everything you do in your sales role should be in line with your mission statement. A mission statement is extremely powerful. The act of writing this vision moves your powerful unconscious into action. Research shows that we are many times more effective when we have a clear vision.

Mission statements come from deep within us. Being in tune with this inner guide defines our values and uniqueness. A mission statement manifests this into action and brings greater meaning and purpose to work and life.

Road Signs: Goals
Goals help create a plan to actually live your mission statement. This should include career goals, financial objectives, sales goals, and all aspects of your sales process. Limit and focus your goals to a few key items that are most important. It is up to you to determine which areas are priorities, given the nature of your task at hand.

In order to obtain a goal; do not try to hold on too tightly to the desired outcome. This will come across to others as desperation. Be able to let go, walk away, and not let your emotions keep you in something that will not produce a desired end result. Do not become too attached to anything. Too much attachment can lead to disappointment when things beyond your control do not work out.

When setting goals, ask the following: What is the end-result I am trying to achieve? How does the goal connect to my mission statement? How am I going to achieve this goal? How will I measure the results?

Mode of Transportation: Personal Action Plan
An action plan brings your mission statement and goals to reality. A mission statement and goals without an action plan are fantasy. The action plan makes the thought concrete and determines the action you are going to take to reach goals. In your action plan, focus on the practical applications needed to reach your goals and achieve your mission. Success does not come without focused action.

Many of us live with the imbalance of doing things that need to be done. These things are not necessarily important. We are trapped in putting out fires, meeting deadlines or managing our day-to-day work. This does not put you on track to achieving goals. Taking care of urgent matters will meet short-term needs and you will feel productive, but long-term growth and achievement is not present. Set goals and actions that are essential to reaching your mission, and do them.

Are We There? Check Your Progress
Track the daily, weekly and monthly activities of your action plan. Begin each day by reviewing your schedule or plan for the day. Those items that are not accomplished should be carried over to the next day. Don’t just wing it. Use common sense and keep focused on important areas. Prioritize these activities and set a time value to them. Evaluate whether you are staying true to your mission statement and on track to reach your goals. Change and improve the action plan as needed.

Arrive at Your Destination: Success
Have fun as you follow your mission. When you love your work it stops being work, and becomes enjoyment. Do not allow little things to get to you and most of what happens to us is a small occurrence in the big scheme of life. When obstacles come up, see them as challenges and learning experiences to overcome. We have the power to choose how we deal with them. Problems and obstacles make life a challenge and make rewards meaningful.

What you practice, think and do is who you are. You have the power to decide who you want to be by writing a mission statement and setting goals. Living your mission statement and reaching your goals are the true meaning of success.





The Path to Selling Success - To learn more about this author, visit Thomas Young's Website.

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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

Read Steph's Blog
Meet Steph and Dave
Sign up for our Free 7-Day BootCamp: Self Employed & Rich
- Visit Stephanie Robey's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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Thomas Young
(Visit Thomas's Website) Thomas Young, MBA is a marketing consultant helping companies increase revenues. He is the author of Intuitive Selling (www.IntuitiveSelling.com)

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