|
|
Like this article? PLEASE +1 it! |
|
Tips for Better Site Design
Written by: Thomas YoungArticle Overview: Follow these pointers for excellent site design
![]() |
Free Download - Conversions, Part Two By Thomas Young |
Tips for Better Site Design
Follow these pointers for excellent site design:
Minimize the number of graphics on every page to keep loading times to a minimum.
Make all graphic files as small as possible for the same reason.
Include your logo at the upper left corner of the page, to meet user expectations.
Link every appearance of your logo to the home page.
Title each page with keywords that clearly describe the content. Don't use "Home Page."
Group your pages according to user expectations rather than company expectations.
Write copy that instantly tells of benefits to the user.
Keep fluffy self-promotion to an absolute minimum.
Make explanations short, with links to additional background information.
Use italics and underlines sparingly, to maintain good visual clarity.
Use headings and subheadings to break text into smaller blocks.
Keep words small and avoid technical jargon whenever possible.
Make certain that your Shopping Cart (for e-commerce sites) is extremely easy to use.
Offer a search engine to help people find information quickly (if you have a large site).
Offer a free monthly e-mail newsletter if your site offers expertise in a popular topic.
Make sure all links on your site function perfectly to avoid annoying 404 errors.
Avoid flash introductions, which are generally considered annoying hype by busy users.
Flash is excellent as an interactive tool for delivering information, however.
Feature your contact information prominently at the same place on every page.
Show all major navigation links on every page. The left column is often the best place.
Make it easy for users to tell friends and co-workers about your site.
Include a Site Map to give users a quick glance at the entire site.
Establish credibility by joining privacy and security groups and posting those logos.
Offer easy access to personal customer service via phone, e-mail or online chat.
State your privacy policy clearly and link to it from every page.
State your return/refund policy clearly and link to it from every page.
Article Tags:
|
About the Author: Thomas Young RSS for Thomas's articles - Visit Thomas's website Thomas Young, MBA is a marketing consultant helping companies increase revenues. He is the author of Intuitive Selling (www.IntuitiveSelling.com) Click here to visit Thomas's website The Differences Between Marketing and Sales Objections A Natural Part of the Sales Process Time Management and Focus Use the Internet and Your Web Site to Close Sales Ten Secrets of Websites that Sell |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Sales Courage and Resilience
What is the bottom line to you?
How To Be A Management Legend
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



