Website Users Hold the Secrets to Increased Sales
Website Users Hold the Secrets to Increased Sales
User Feedback Is Truth
Until you actually watch a user navigate through the site, it is impossible to really know what is going on. Most companies rely on people that are too close to the Website for help in improving the site to meet user needs. The site developers and marketers are just too close to the project to really get it. Users in the target market must review the site through a formal usability testing program. Make sure you use an independent testing source so that you get direct and honest feedback. Otherwise, users tend to be polite and not be too hard on the site. Take the usability testing seriously to get a more realistic and consistent view of your sites usability.
Why do People Come to Your Site?
People come to your site because they are interested in something you have to offer. For the most part, they don't land on the site by accident or just out curiosity. What do they want on your site? What are they looking to do? Set up a user testing session and ask six to eight users those questions. The vast majority of visitors to your site come for a specific reason. You must know what that reason is and how you can convert the visitor into sale or sales lead for your business.
User Turn-Offs
What turns off the user? Here is a list of the major obstacles to getting an inquiry or sale on your site:
Hard to find information on services or products
Too much text or confusing content
Technical problems with the site
Pricing not clear on the site
Registration problems on the site
Having to set up a login and register
Shipping prices are not appropriate to product price points
User Turn-Ons
What makes life easy for the user and leads to sales conversions? Here are a few suggestions based on user feedback:
Brief and easy to find information on products and services
Fair pricing that is easy to find and understand
Professional, correct and easy to use Websites
Clear policies and privacy statements on the site
Good customer service policies and access to help
Appropriate use of personal information
Optional and easy account set-up and login
Don't just rely on what your Website marketing folks are telling you, go direct to the user and find how to build sales and increase the return from your Web marketing efforts.
Website Users Hold the Secrets to Increased Sales - To learn more about this author, visit Thomas Young's Website.
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There are two ways to increase sales to your Website: The first is to bring more visitors, and the second is to improve the site by making it easier to use or more enticing to buy from. This article will focus on how to make your site a stronger selling tool and how to get help from users.
User Feedback Is Truth
Until you actually watch a user navigate through the site, it is impossible to really know what is going on. Most companies rely on people that are too close to the Website for help in improving the site to meet user needs. The site developers and marketers are just too close to the project to really get it. Users in the target market must review the site through a formal usability testing program. Make sure you use an independent testing source so that you get direct and honest feedback. Otherwise, users tend to be polite and not be too hard on the site. Take the usability testing seriously to get a more realistic and consistent view of your sites usability.
Why do People Come to Your Site?
People come to your site because they are interested in something you have to offer. For the most part, they don't land on the site by accident or just out curiosity. What do they want on your site? What are they looking to do? Set up a user testing session and ask six to eight users those questions. The vast majority of visitors to your site come for a specific reason. You must know what that reason is and how you can convert the visitor into sale or sales lead for your business.
User Turn-Offs
What turns off the user? Here is a list of the major obstacles to getting an inquiry or sale on your site:
Hard to find information on services or products
Too much text or confusing content
Technical problems with the site
Pricing not clear on the site
Registration problems on the site
Having to set up a login and register
Shipping prices are not appropriate to product price points
User Turn-Ons
What makes life easy for the user and leads to sales conversions? Here are a few suggestions based on user feedback:
Brief and easy to find information on products and services
Fair pricing that is easy to find and understand
Professional, correct and easy to use Websites
Clear policies and privacy statements on the site
Good customer service policies and access to help
Appropriate use of personal information
Optional and easy account set-up and login
Don't just rely on what your Website marketing folks are telling you, go direct to the user and find how to build sales and increase the return from your Web marketing efforts.
Website Users Hold the Secrets to Increased Sales - To learn more about this author, visit Thomas Young's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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