5 Things You Need to Know Before Hiring a Copywriter
5 Things You Need to Know Before Hiring a Copywriter
You may have tried writing promotional material about yourself in the past and realized how long it takes – after all, it’s not as important as managing employees, right? It seems that when you have to write about yourself or your business, it always takes a back burner to other pressing issues…but don’t let that happen. Your business is at stake!
Hiring a professional copywriter makes the work painless. In fact, a copywriter brings a different perspective to your business – and can communicate your message in a compelling manner that attracts attention. But before rushing into hiring the friend of a friend your pal recommended, there are five things you need to know before making a decision.
#1 Know what you want to accomplish. Be clear on who your target market is (that is, who is your ideal client), what is unique about your business, and what are the keys points you want to present.
#2 Ensure the writer has written for the "medium" you are using. A freelance writer who only writes articles may not understand the intricacies of writing for the Web. Proficiency with the medium is more important than experience writing for your industry.
#3 Ask for references and contact them. Reviewing samples may not be enough. Talk to clients to ensure their deadlines and communication needs were met.
#4 Set a realistic schedule. Rush jobs can be expensive – and may not portray the professionalism you’re looking for. Allow time for revisions.
#5 Get it in writing. A simple written agreement ensures both parties understand what is required, the deadlines, and associated costs. And be prepared to pay a deposit up front.
5 Things You Need to Know Before Hiring a Copywriter - To learn more about this author, visit Susan Regier's Website.
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Are you looking to update the content on your Web site, generate free publicity with a news release, or create a new brochure? Or perhaps you want to create a simple, yet effective marketing letter to help get your foot in the door.
You may have tried writing promotional material about yourself in the past and realized how long it takes – after all, it’s not as important as managing employees, right? It seems that when you have to write about yourself or your business, it always takes a back burner to other pressing issues…but don’t let that happen. Your business is at stake!
Hiring a professional copywriter makes the work painless. In fact, a copywriter brings a different perspective to your business – and can communicate your message in a compelling manner that attracts attention. But before rushing into hiring the friend of a friend your pal recommended, there are five things you need to know before making a decision.
#1 Know what you want to accomplish. Be clear on who your target market is (that is, who is your ideal client), what is unique about your business, and what are the keys points you want to present.
#2 Ensure the writer has written for the "medium" you are using. A freelance writer who only writes articles may not understand the intricacies of writing for the Web. Proficiency with the medium is more important than experience writing for your industry.
#3 Ask for references and contact them. Reviewing samples may not be enough. Talk to clients to ensure their deadlines and communication needs were met.
#4 Set a realistic schedule. Rush jobs can be expensive – and may not portray the professionalism you’re looking for. Allow time for revisions.
#5 Get it in writing. A simple written agreement ensures both parties understand what is required, the deadlines, and associated costs. And be prepared to pay a deposit up front.
5 Things You Need to Know Before Hiring a Copywriter - To learn more about this author, visit Susan Regier's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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