Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Chess And Beer Making Unorthodox Training Delivers Results



Chess And Beer Making Unorthodox Training Delivers Results
   

With training and development becoming the next big benefit, one company is trying to make its program not just good for you, but fun as well.

Until recently Agency.com, a New York-based technological consulting firm, didn’t have a training and development program.

But now the 5-year-old company has come up with a strategy designed not just to give workers the skills they need, but also to “celebrate employees” and give them reasons to stay.

Aspects of Agency.com’s training program are, shall we say, a little unorthodox. Some might say it’s not wise to waste valuable training dollars on a chess or beer-making class.

But Marie Mann, vice president of human resources, says it’s all about those magic words: recruiting and retention.

The company cautions against teaching people only job skills. “It’s such a competitive market that anything you can do to keep people connected, you should do,” she explains.

“People don’t leave companies. They leave people. We want to create an environment where people can have true colleagueship and sharing.”

Training dollars constitute 3% of the company’s payroll. “We depend, rely and thrive on the fact that the people here are incredibly creative,” she says.

“What is good about this [approach] is that it goes across hierarchy levels. There’s stuff to be learned from a lot of people. There’s all kinds of learning going diagonally, up and down and across.”

Every office has something going on every week. It’s important, Mann says, to have a “really strong community in the company.”

“These are things that make it difficult for people to leave,” she says. “At the end of the day, it’s all about what we do for our clients. The work is only as good as the people we have, so it’s important to keep them happy.” – Article by Karen Lee; condensed by Stuart Dawson.

.



Chess And Beer Making Unorthodox Training Delivers Results - To learn more about this author, visit Susan Regier's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Chess And Beer Making Unorthodox Training Delivers Results
  With training and development becoming the next big benefit, one company is trying to make its program not just good for you, but fun as well.
Are You Using a Chess or Checkers Small Business Marketing Strategy
  Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture his opponents pieces without first losing his own. Checkers was fun. But the...
Internet Guerilla Marketing Tactics
  Guerilla marketing is basically the use of more radical methods to gain traffic to your website and generate sales and profits. The guerilla marketer is usually one of the most active marketers because, as a marketi...
Business Tips for Securing a Positive ROI on Your Training and Education Dollars
  Training your employees is necessary to meet and exceed your customers' expectations. Read how these 3 tips may help you achieve a greater positive return on your investment and change your belief that training is...
Joint Venture Duds Lead to Studs
  This information can make you a lot of money.

Related Forum Posts Related Forum Posts
New vendor on Last Minute Training New vendor on Last Minute Training
7 words or less for Structogram 7 words or less for Structogram
Funny #5 Funny #5
Re:Do Entrepreneurs need HR resources? Re:Do Entrepreneurs need HR resources?
Budget. Budget.
Should I change my name. Should I change my name.
Re: MLP Training Introduction Re: MLP Training Introduction
Run a major competition Run a major competition

 
About the Author


Susan Regier
(Visit Susan's Website)
From new business startups to national ad agency accounts, Susan Regier helps businesses to get their message understood. Since 1997, she has provided professional copywriting for a full range of marketing material through her company, Vantage One Writing. Plus she is the publisher and editor of www.Network ingToday.ca an online ezine, which is a valuable resource for businesses. Susan leads marketing and networking workshops for new business start ups at the Small Business Centre in London and in Sarnia. She is a Creative Writing instructor at Fanshawe College and has instructed numerous corporate professionals in writing and networking workshops. Susan can be contacted at 519.471.8726 or by email at susan@va ntageone.ca. Visit her Web site at www.vantageone.c a
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Susan Regier's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Susan Regier's Complete List of Marketing Articles For FREE!
Become An Author