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Chess And Beer Making Unorthodox Training Delivers Results

Written by: Susan Regier

Article Overview: With training and development becoming the next big benefit, one company is trying to make its program not just good for you, but fun as well.

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Chess And Beer Making Unorthodox Training Delivers Results

With training and development becoming the next big benefit, one company is trying to make its program not just good for you, but fun as well.

Until recently Agency.com, a New York-based technological consulting firm, didn’t have a training and development program.

But now the 5-year-old company has come up with a strategy designed not just to give workers the skills they need, but also to “celebrate employees” and give them reasons to stay.

Aspects of Agency.com’s training program are, shall we say, a little unorthodox. Some might say it’s not wise to waste valuable training dollars on a chess or beer-making class.

But Marie Mann, vice president of human resources, says it’s all about those magic words: recruiting and retention.

The company cautions against teaching people only job skills. “It’s such a competitive market that anything you can do to keep people connected, you should do,” she explains.

“People don’t leave companies. They leave people. We want to create an environment where people can have true colleagueship and sharing.”

Training dollars constitute 3% of the company’s payroll. “We depend, rely and thrive on the fact that the people here are incredibly creative,” she says.

“What is good about this [approach] is that it goes across hierarchy levels. There’s stuff to be learned from a lot of people. There’s all kinds of learning going diagonally, up and down and across.”

Every office has something going on every week. It’s important, Mann says, to have a “really strong community in the company.”

“These are things that make it difficult for people to leave,” she says. “At the end of the day, it’s all about what we do for our clients. The work is only as good as the people we have, so it’s important to keep them happy.” – Article by Karen Lee; condensed by Stuart Dawson.

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About the Author: Susan Regier
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Susan Regier has helped hundreds of businesses find their authentic voice and get the word out. As the owner/head writer of Vantage One Writing (www.vantageonewriting.com )Susan works directly with entrepreneurs to find their core essence and develop a compelling marketing message for various mediums, including brochures, Web site content, media releases, articles, and professional profiles/bios. In 2009, she launched www.SusanRegier.com to sell how-to informational products based on her successful hands-on workshops. These products are invaluable for entrepreneurs starting their business or for those who would simply prefer to do the work themselves. They are essential for freelance writers, virtual assistants, coaches and marketers who are in the business to help others achieve exponential results. Susan is committed to connecting people to one another and to valuable business resources. Networking has been a way of life for Susan, President of Networking Today Franchise Inc.(www.networkingtoday.com ) and the publisher/editor of Networking Today London, Ontario (established 1998); Canada’s fastest growing ezine.

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Related Forum Posts
Re: What are some fun games for small business owners? Re: What are some fun games for small business owners? - I also think that playing traditional games like Chess or Shogji (Japanese Chess) are helpful to small business owners because they promote the idea of constantly staying several moves ahead of your opponent/competition.
7 words or less for Structogram 7 words or less for Structogram - Some "7 words or less" (more or less) for Structogram for your comments: Training to get your message across(6) Secrets to get your message across (6) Training so people will listen to you (7) Helping you get your message across (6) Training to learn to get your message across (8) Communications training for yourself and your team (7)
Making Money in 2011 Making Money in 2011 - Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
Budget. Budget. - I believe the biggest barrier is related to budget. Training tends to be a normal practice for a big company. But I have to consider it seriously as an entrepreneur.
Re: Essential Leadership skills Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert


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