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How You Can Stand Apart
Written by: Susan RegierArticle Overview: Find out what makes you stand out from your competitors...and enjoy the bonuses that involves.
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Free Download - Know When to Send Your Media Release for Free Publicity By Susan Regier |
How You Can Stand Apart
You may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you?
If you’re struggling with this question, the answer can be easy to find – with bonus results.
Ask your clients!
That’s it…it is really that simple. All you have to do is ask your customers why they buy from you. You may be surprised at the answers – or inspired, or completely astounded by what they have to say. In fact, your customers’ answers could be the basis of your next marketing campaign.
Recently, a general insurance agent discovered that her clients bought from her because she always showed up. It turns out that most people never see their insurance agent after the initial sale…so we made an ongoing campaign revolving around “Have you seen your agent lately,” and the phone calls flooded in. A simple, inexpensive post card was created around this concept, and it worked fabulously.
Here’s the bonus…
Use the answers you get, with permission, as testimonials in your brochures and on your Web site. Not only will you have the insight to create a believable marketing piece, you can back it up with actual testimonials.
Every product or service you sell should have a clear testimonial revealing the benefit your customer has received. Choose specific, detailed testimonials over generalities. If a customer was pleased with your service, find out why - and get it in writing.
The added bonus…
You’ve just created another reason to stay in touch with your customers. And you have reminded your clients why they should do business with you – again. It just doesn’t get any simpler.
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Do you invite thinking or evict thinking?
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Are you standing out or blending in?
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Article Tags: added bonus, benefit, brochures, crowd, general insurance, generalities, insight, insurance, insurance agent, marketing campaign, question the answer, testimonial, testimonials, touch with your customers
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About the Author: Susan Regier RSS for Susan's articles - Visit Susan's website  Click here to visit Susan's website   How You Can Stand Apart 12 Tips To Increase Productivity With Better Time Management Hooking the Media First Impressions Count How To Calculate A Minimum Fee For Your Services |
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Fundraising for school activities such as sports, clubs
- About a month ago, there was a two week time span when I entered my local Walmart, and saw a bunch of kids (with an adult supervisor) stationed outside each door asking for donations for their track team, or their swim team. (Never saw one for a debating or science club, but they may have been out there.)
They weren't selling anything - no cookies, no candybars - just asking for donations.
And I felt sorry for 'em because most people were just walking on by, so I contributed a dollar each time.
But it got me to thinking.... was this really good training for the younger generation? Stand outside stores 'guilting' people into contributing to their wants, but without giving anything in return (ie those cookies or candybars.)
And usually every weekend I drive by people standing by the side of the road holding up signs advertising car washes, again presumably sponsored by an organization in order to earn money.
And I remember reading somewhere that these types of events rarely do make money. (Especially when any signs pointing people to them are usually so small and illegible that drivers can't even read them and drive on by in frustration...)
What activities can kids do to earn money for their school, that isn't equivalent to begging? Moving lawns, dog walking... what? Should they form an entrepreneurial group and do something that way?
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
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