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How You Can Stand Apart

How You Can Stand Apart

You may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you?

If you’re struggling with this question, the answer can be easy to find – with bonus results.

Ask your clients!

That’s it…it is really that simple. All you have to do is ask your customers why they buy from you. You may be surprised at the answers – or inspired, or completely astounded by what they have to say. In fact, your customers’ answers could be the basis of your next marketing campaign.

Recently, a general insurance agent discovered that her clients bought from her because she always showed up. It turns out that most people never see their insurance agent after the initial sale…so we made an ongoing campaign revolving around “Have you seen your agent lately,” and the phone calls flooded in. A simple, inexpensive post card was created around this concept, and it worked fabulously.

Here’s the bonus…

Use the answers you get, with permission, as testimonials in your brochures and on your Web site. Not only will you have the insight to create a believable marketing piece, you can back it up with actual testimonials.

Every product or service you sell should have a clear testimonial revealing the benefit your customer has received. Choose specific, detailed testimonials over generalities. If a customer was pleased with your service, find out why - and get it in writing.

The added bonus…

You’ve just created another reason to stay in touch with your customers. And you have reminded your clients why they should do business with you – again. It just doesn’t get any simpler.





How You Can Stand Apart - To learn more about this author, visit Susan Regier's Website.

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About The Author


Susan Regier
(Visit Susan's Website) Susan Regier has helped hundreds of businesses find their authentic voice and get the word out. As the owner/head writer of Vantage One Writing (www.vantageonewriting.com )Susan works directly with entrepreneurs to find their core essence and develop a compelling marketing message for various mediums, including brochures, Web site content, media releases, articles, and professional profiles/bios. In 2009, she launched www.SusanRegier.com to sell how-to informational products based on her successful hands-on workshops. These products are invaluable for entrepreneurs starting their business or for those who would simply prefer to do the work themselves. They are essential for freelance writers, virtual assistants, coaches and marketers who are in the business to help others achieve exponential results. Susan is committed to connecting people to one another and to valuable business resources. Networking has been a way of life for Susan, President of Networking Today Franchise Inc.(www.networkingtoday.com ) and the publisher/editor of Networking Today London, Ontario (established 1998); Canada’s fastest growing ezine.

Susan Regier is a Platinum author on EvanCarmichael.com
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