Tweet

Marketing Letters that Open Doors

Written by: Susan Regier

Article Overview: The easiest method to inform potential customers about your business, with the least amount of expense, is to mail marketing letters to your target market.

Marketing Letters that Open Doors

The easiest method to inform potential customers about your business, with the least amount of expense, is to mail marketing letters to your target market.

An effective marketing letter can get the results you need. A large, glossy ad looks great but can you be sure the ultimate decision-maker is reading it? A well-written letter, addressed to the right person, can transform a "prospect" into a "buyer."

Before you write your letter, find out who makes the buying decision for your product or service. A letter addressed "To whom it may concern," will be tossed out as junk mail. But if you've addressed your letter to "Ms. Ima Buyer," chances are the letter will reach her.

A marketing letter should be one page in length and consist of four to five paragraphs. With white space on the page, the reader will be more apt to read the content. A full page of text will be put aside for when the reader has more time - which may not happen. And remember, your marketing letter is not a tool to sell a product or service…but rather a tool to open doors.

Grab the reader's attention immediately to keep him/her reading. Your opening paragraph gives the tone of your letter and entices the reader to keep reading onto the second paragraph.

The next paragraph gives a clear indication to the reader of who you are and what you do. In a few words, describe what your business can do for him/her. What are the benefits to the prospect of your service or product? In other words, “what's in it for me - the buyer?”

Give details of your background and experience in short, concise sentences. Keep a conversational tone but watch out for double meaning words. Don't tell a senior citizen's travel market that a destination is "hot" as they'll only think of the heat and look for another enticing spot.

Close with a plan of action. If you state that you'll follow-up with a phone call - do it. Many business owners set aside these letters to see if they actually receive the promised follow-up.

Your marketing letter should provide each prospect with enough information that they understand what your company is all about - without giving away too much information. After all, you need to hold something back to talk about on that follow-up telephone call.

When you've finished writing, read your letter out loud and check for spelling and grammatical errors. A well-polished letter could lead your business to new opportunities

Related Articles
  Customers that care
  Should You Use Sales Letters Before You Cold Call
  Home Security For Better Home Insurance Rates - Windows and Doors
  Thousands are getting fired What are people doing in tough times
  Personality

Article Tags:



Related Forum Posts
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How To Calculate A Minimum Fee For Your Services

Anger Solutions at Work: Why Customers Get Angry

Soda Vending Machine = Energy Hog

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.