Small Business Advertising A Classic Small Advertisement
Small Business Advertising A Classic Small Advertisement
The company that the ran the ad featured here has a big budget - and probably paid a lot to get this ad written and tested for them.
And we can learn some valuable pointers from it, for free.
Look at this Namco pressure cooker ad, taken from a community cookbook published quite a few years ago (as you can see by the style).
By appearing in a cookbook, the advertisement precisely targets the market for this product.
First, notice the headline: "Save Fuel, Time, Money!"
We're saving fuel - which is money; time - which,is money, as the old well-known saying goes; and money - which is money. It's a real hip-pocket headline for families on a budget.
Plus, we're saving time in the kitchen - we're appealing to people in busy families, where time is at a premium. And where there is money available to buy time, as quality pressure cookers are not cheap. So it is appealing to families who budget their money and spend wisely.
Saving fuel prevents waste - it's progressive and sensible. So there are several nerves being hit in different ways by the call to save "fuel, time and money". These saving will, by implication, offset the cost of the product over time.
Next, we're appealing to health: "Nutritious meals in minutes". That's important in modern life - and there's another appeal to time squeezed in there.
Let's look at the next one: "Pressure cooking is pleasure cooking". A change from what you've been doing. With this device, cooking will be a pleasure, not a chore.
And it's readily available. Go on, take the plunge... Get with the times... Make it easier on yourself... Save time and money...
In this small ad, we've been able to identify at least nine distinct benefits coded into the few words of text before us. We can even think through and identify the type of family this ad is most likely to appeal to.
The lesson?
Carefully consider the words you use when you're writing advertising text.
As we have seen, they can contain multiple coded messages that reinforce the message you want to send to your target audience.
They must be well crafted to get this sort of appeal across. But they do not have to be especially complex to be effective.
To see how to put powerful and effective advertising material together, check out copywriting guru Brett McFall's Inside Secrets Of Advertising package.
Small Business Advertising A Classic Small Advertisement - To learn more about this author, visit Susan Regier's Website.
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If you are doing your own small business,advertising you can learn some good lessons from ads that have run in the past.
The company that the ran the ad featured here has a big budget - and probably paid a lot to get this ad written and tested for them.
And we can learn some valuable pointers from it, for free.
Look at this Namco pressure cooker ad, taken from a community cookbook published quite a few years ago (as you can see by the style).
By appearing in a cookbook, the advertisement precisely targets the market for this product.
First, notice the headline: "Save Fuel, Time, Money!"
We're saving fuel - which is money; time - which,is money, as the old well-known saying goes; and money - which is money. It's a real hip-pocket headline for families on a budget.
Plus, we're saving time in the kitchen - we're appealing to people in busy families, where time is at a premium. And where there is money available to buy time, as quality pressure cookers are not cheap. So it is appealing to families who budget their money and spend wisely.
Saving fuel prevents waste - it's progressive and sensible. So there are several nerves being hit in different ways by the call to save "fuel, time and money". These saving will, by implication, offset the cost of the product over time.
Next, we're appealing to health: "Nutritious meals in minutes". That's important in modern life - and there's another appeal to time squeezed in there.
Let's look at the next one: "Pressure cooking is pleasure cooking". A change from what you've been doing. With this device, cooking will be a pleasure, not a chore.
And it's readily available. Go on, take the plunge... Get with the times... Make it easier on yourself... Save time and money...
In this small ad, we've been able to identify at least nine distinct benefits coded into the few words of text before us. We can even think through and identify the type of family this ad is most likely to appeal to.
The lesson?
Carefully consider the words you use when you're writing advertising text.
As we have seen, they can contain multiple coded messages that reinforce the message you want to send to your target audience.
They must be well crafted to get this sort of appeal across. But they do not have to be especially complex to be effective.
To see how to put powerful and effective advertising material together, check out copywriting guru Brett McFall's Inside Secrets Of Advertising package.
Small Business Advertising A Classic Small Advertisement - To learn more about this author, visit Susan Regier's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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