What’s Newsworthy in Your Business?
What’s Newsworthy in Your Business?
That’s the big question… how do you find an angle that grabs attention and makes you stand apart? How do you find an idea that will get you free publicity?
To uncover the newsworthiness in your business, think about your ideal customer – your target market. Put yourself in his or her shoes and ask:
• What would make me excited?
• What would make me want to learn more?
Then spin an angle that editors will respond to. But remember, you’re pitching a story idea – not an advertisement.
When you think about the stories you read in the newspaper, what is it that captures your attention? What makes it interesting for you?
Now turn that thought process inward. What is it about you or your business that would be of interest to others?
The juiciest idea may be in the details. For example, have you ever read a story about someone who graduated from high school? Probably not. It’s common…but if that person was a senior citizen or has suffered a major trauma, think of the spin that would place on the story. A story is enhanced if it contains an oddity or conflict. Look for the human interest value such as children, family, animals, diverting crisis. Here are a few ideas to get the ideas spinning.
• Is there anything interesting in your background that you can tie in?
• Trips you have taken that have added value to your services? For example a life coach that has backpacked around the globe, studied with Buddhist Monks, swam with the sharks, and discovered the importance of living in harmony with nature has a unique story to spin on helping clients find inner peace.
• Can you tie your expertise in to a world trend?
• What’s happening in the world around you, and how does it affect your customers?
• Human interest aspects can be used to spark interest. This could include the struggle and the victory of developing a new product or event. And the people behind the scenes can be instrumental in capturing emotion and attention.
Remember you’re not creating an advertisement; your story needs to be a newsworthy account about you or your company and of interest to the readers. The right angle should be both timely and entertaining.
If you think of a good twist that you think may be interesting, test it. Ask your clients…if they want to hear more, you know you’re on to a winner.
Whats Newsworthy in Your Business - To learn more about this author, visit Susan Regier's Website.
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So, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get in the news?
That’s the big question… how do you find an angle that grabs attention and makes you stand apart? How do you find an idea that will get you free publicity?
To uncover the newsworthiness in your business, think about your ideal customer – your target market. Put yourself in his or her shoes and ask:
• What would make me excited?
• What would make me want to learn more?
Then spin an angle that editors will respond to. But remember, you’re pitching a story idea – not an advertisement.
When you think about the stories you read in the newspaper, what is it that captures your attention? What makes it interesting for you?
Now turn that thought process inward. What is it about you or your business that would be of interest to others?
The juiciest idea may be in the details. For example, have you ever read a story about someone who graduated from high school? Probably not. It’s common…but if that person was a senior citizen or has suffered a major trauma, think of the spin that would place on the story. A story is enhanced if it contains an oddity or conflict. Look for the human interest value such as children, family, animals, diverting crisis. Here are a few ideas to get the ideas spinning.
• Is there anything interesting in your background that you can tie in?
• Trips you have taken that have added value to your services? For example a life coach that has backpacked around the globe, studied with Buddhist Monks, swam with the sharks, and discovered the importance of living in harmony with nature has a unique story to spin on helping clients find inner peace.
• Can you tie your expertise in to a world trend?
• What’s happening in the world around you, and how does it affect your customers?
• Human interest aspects can be used to spark interest. This could include the struggle and the victory of developing a new product or event. And the people behind the scenes can be instrumental in capturing emotion and attention.
Remember you’re not creating an advertisement; your story needs to be a newsworthy account about you or your company and of interest to the readers. The right angle should be both timely and entertaining.
If you think of a good twist that you think may be interesting, test it. Ask your clients…if they want to hear more, you know you’re on to a winner.
Whats Newsworthy in Your Business - To learn more about this author, visit Susan Regier's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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