What’s Newsworthy in Your Business?

Guest post by: Susan Regier
Become an Author

Free PDF Download
Know When to Send Your Media Release for Free Publicity - By Susan Regier

So, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get in the news?

That’s the big question… how do you find an angle that grabs attention and makes you stand apart? How do you find an idea that will get you free publicity?

To uncover the newsworthiness in your business, think about your ideal customer – your target market. Put yourself in his or her shoes and ask:

• What would make me excited?
• What would make me want to learn more?

Then spin an angle that editors will respond to. But remember, you’re pitching a story idea – not an advertisement.

When you think about the stories you read in the newspaper, what is it that captures your attention? What makes it interesting for you?

Now turn that thought process inward. What is it about you or your business that would be of interest to others?

The juiciest idea may be in the details. For example, have you ever read a story about someone who graduated from high school? Probably not. It’s common…but if that person was a senior citizen or has suffered a major trauma, think of the spin that would place on the story. A story is enhanced if it contains an oddity or conflict. Look for the human interest value such as children, family, animals, diverting crisis. Here are a few ideas to get the ideas spinning.

• Is there anything interesting in your background that you can tie in?
• Trips you have taken that have added value to your services? For example a life coach that has backpacked around the globe, studied with Buddhist Monks, swam with the sharks, and discovered the importance of living in harmony with nature has a unique story to spin on helping clients find inner peace.
• Can you tie your expertise in to a world trend?
• What’s happening in the world around you, and how does it affect your customers?
• Human interest aspects can be used to spark interest. This could include the struggle and the victory of developing a new product or event. And the people behind the scenes can be instrumental in capturing emotion and attention.

Remember you’re not creating an advertisement; your story needs to be a newsworthy account about you or your company and of interest to the readers. The right angle should be both timely and entertaining.

If you think of a good twist that you think may be interesting, test it. Ask your clients…if they want to hear more, you know you’re on to a winner.

Hooking the Media

Writing a great media release

10 Steps for Drafting an Effective Press Release

What Makes a Press Release Newsworthy? It's all in the news angle.

For Good SEO You Must Go Back To Basics

Powerful Relationship Selling

Using Press Releases in Your Small Business Marketing Plan

PR and the Overworked Journalist

Press Release Key Components: Who, What, When, Where and Why

How To Know When A Story Is ‘Newsworthy’

Selling Your Story Idea

Getting to your North Pole

Public Relations 101 For Small Business

Don’t Read the News, Be the News!

How To Write Press Releases For Your Internet Marketing

How To Use A Press Release For SEO

Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach

Got Something Important To Say? Getting The Word Out

Begin Your Publicity Campaign

7 Concepts the Media Loves

Home > Marketing > Susan Regier > Whats Newsworthy in Your Business > Google +

Free PDF Download
Know When to Send Your Media Release for Free Publicity - By Susan Regier

About the Author: Susan Regier

RSS for Susan's articles - Visit Susan's website
Susan Regier has helped hundreds of businesses find their authentic voice and get the word out. As the owner/head writer of Vantage One Writing (www.vantageonewriting.com )Susan works directly with entrepreneurs to find their core essence and develop a compelling marketing message for various mediums, including brochures, Web site content, media releases, articles, and professional profiles/bios. In 2009, she launched www.SusanRegier.com to sell how-to informational products based on her successful hands-on workshops. These products are invaluable for entrepreneurs starting their business or for those who would simply prefer to do the work themselves. They are essential for freelance writers, virtual assistants, coaches and marketers who are in the business to help others achieve exponential results. Susan is committed to connecting people to one another and to valuable business resources. Networking has been a way of life for Susan, President of Networking Today Franchise Inc.(www.networkingtoday.com ) and the publisher/editor of Networking Today London, Ontario (established 1998); Canada’s fastest growing ezine.
Click here to visit Susan's website.

More from Susan Regier
Media ReleasesDefining Your Audience
Taking Networking to a Different Level
How You Can Stand Apart
Checklist to Capture Media Attention
Marketing Letters that Open Doors

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Robert Strong
@robertdstrong
Visit website

What’s Newsworthy in Your Business?

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: