Internet Marketing Business Challenge Improving Your Double OptIn Rates
Internet Marketing Business Challenge Improving Your Double OptIn Rates
* less subscribers who don't remember opting in -- so less chances someone will report you as a spammer;
* a cleaner list with good, true opt-in subscribers;
* it may be required by your mailing list delivery service.
However, frustration can quickly set in when you realize that 10% or 20% (in extreme cases, up to 50%) of people who fill out the form don't click that link they receive from you in the confirmation email -- and don't become subscribers!
Improving Your Opt-In Rates
Two elements are key to converting more subscribers. First, your offer must be compelling and relevant to your target market. Second, it must be super-easy for them to complete the process.
* Get help in writing strong copy that describes your ezine and the benefits they will receive.
* Potential subscribers love a freebie. Offer a free ebook, ecourse, or template, whether written by you or not.
* Ensure that they receive the confirmation email by giving them easy-to-follow whitelisting instructions.
* Make it explicit that they must confirm (click the link in the confirmation email) to receive the freebie. State this prominently on the signup or thank you page.
* Show them what the confirmation email will look like. Your webmaster may be able to help you create an image with the confirmation link circled, so subscribers know exactly what to do.
* Match the wording in your confirmation email to the description of your ezine on your signup page, so your subscriber will recognize and remember it. Do not, under any circumstances, use the generic confirmation email text! Learn how to use your email list software to customize this element.
Internet Marketing Business Challenge Improving Your Double OptIn Rates - To learn more about this author, visit Terri Zwierzynski's Website.
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The "best practice" in email marketing is to use a double opt-in* process to build your newsletter/ezine list. There are several advantages:
* less subscribers who don't remember opting in -- so less chances someone will report you as a spammer;
* a cleaner list with good, true opt-in subscribers;
* it may be required by your mailing list delivery service.
However, frustration can quickly set in when you realize that 10% or 20% (in extreme cases, up to 50%) of people who fill out the form don't click that link they receive from you in the confirmation email -- and don't become subscribers!
Improving Your Opt-In Rates
Two elements are key to converting more subscribers. First, your offer must be compelling and relevant to your target market. Second, it must be super-easy for them to complete the process.
* Get help in writing strong copy that describes your ezine and the benefits they will receive.
* Potential subscribers love a freebie. Offer a free ebook, ecourse, or template, whether written by you or not.
* Ensure that they receive the confirmation email by giving them easy-to-follow whitelisting instructions.
* Make it explicit that they must confirm (click the link in the confirmation email) to receive the freebie. State this prominently on the signup or thank you page.
* Show them what the confirmation email will look like. Your webmaster may be able to help you create an image with the confirmation link circled, so subscribers know exactly what to do.
* Match the wording in your confirmation email to the description of your ezine on your signup page, so your subscriber will recognize and remember it. Do not, under any circumstances, use the generic confirmation email text! Learn how to use your email list software to customize this element.
Internet Marketing Business Challenge Improving Your Double OptIn Rates - To learn more about this author, visit Terri Zwierzynski's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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